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What digital marketers can learn from DM

targeted strategies for postal marketing. In March last year, insurance provider Sun Life Direct ...

Marketing Direct: List Report 2009

details - derived from quotation applications to insurance and credit card companies. The credit crunch ... ' customers.' Digital list broker Mailtrack Media sources e-data from car insurers on behalf of client ... Target market: Insurer Sun Life Direct targets an older, less online market that still responds to direct ...

Marketing's Top 100 Direct Mail advertisers 2008

out that a car insurer, for example, has a one in 12 chance of reaching a consumer at the right time ...

Top 100 direct mail advertisers: financial-services brands

and insurers are also under pressure to be responsible in recruiting customers. The Financial Services ... are keen to be seen responding to customer concerns about waste and irrelevance. Insurer Norwich Union has ... (%) budget 1 General insurance 236,161,843 524,804,096 5.34 45.9 2 Credit and debit cards 124 ...

Use of direct channels improves online traffic

Tilt, which created its own insurance broker brand to conduct the research....The fake brand, called Quote Genie, was positioned as an online insurance broker providing a wide range of home, travel and motor insurance quotes. Quote Genie was advertised in consumer guide Asrecommended Insurance, which was distributed to 600,000 prospects in January 2008. Unique online visitors ...

Sainsbury's adds two to customer titles range

insurance and money management. Ideas magazine will be prefixed by the corresponding season in which ...

Information Commissioner calls for more data powers

of personal data were Google, Facebook, the financial services industry, and the travel and insurance sectors ...

Toyota appoints The Listening Company for contact work

programme, which offers motorists RAC Roadside Assistance and discounts on insurance packages. The agency ...

OFT obtains injunction against unlawful lottery mailing company

, the recipient had to pay a 20 insured delivery and processing charge and because prizes were distributed ...

IDM reveals winners of debut sixth form competition

for sixth form pupils, which asked schools across the UK to devise a marketing plan for insurers Direct Line....their accounts, and for potential customers to switch insurers. More than 4,500 sixth form schools across the UK ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.