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Confused.com extends Nectar partnership

it claims to be a successful trial on motor insurance purchases....The Admiral-owned price comparison website will offer 1,000 Nectar points across home, pet, bike, van, life and motor insurance, four months after first introducing the partnership. The offer will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ...

Confused.com announces Nectar partnership with TV ad

highlights a new deal in which customers will receive 1,000 Nectar points for every car insurance policy ... .com was the first site to offer price comparison for car insurance, so saving people time and money is at the very ...

What digital marketers can learn from DM

targeted strategies for postal marketing. In March last year, insurance provider Sun Life Direct ...

Think BR: And they called it puppy love

illness year after year?" So, we ll keep insuring the pooch with Petplan, but maybe this year we ll go ...

Direct marketing and sales promotion leagues 2010

Smith. Privately owned. DM 77%, other 23%. Clients include: AICR, RSPCA, Swinton Insurance ... . Privately owned. DM 70%, other 30%. Clients include: Swinton Insurance, Freemans Grattan Holdings, AGA ...

Swinton appoints JaywingDMG to customer data task

LONDON - Swinton, a leading insurance broker, has appointed data and marketing specialist...insurance offer. JaywingDMG is developing a new segmentation and planning framework to inform Swinton ...

Marketing Society CRM award goes to More Th>n

LONDON - Insurer More Th>n won the Customer Relationship Marketing prize at the Marketing Society...Normal 0 More Th n's marketing director Pete Markey was also recognised as Marketer of the Year. The insurer's CRM programme was born out of its desire to maintain a two-way dialogue ... on TV in a bid to attract new business. Stephens Francis Whitson, the insurer's below the line agency ...

Admiral Group selects Sword Ciboodle for CRM expertise

LONDON - Admiral Group, the motor insurance provider, has selected Sword Ciboodle's CRM platform...of Sword Ciboodle UK, said: "We are delighted to have secured Admiral, another major insurance firm, which boosts our growing presence in the insurance sector. "It is very encouraging to see that this success ...

Marketing Direct: List Report 2009

details - derived from quotation applications to insurance and credit card companies. The credit crunch ... ' customers.' Digital list broker Mailtrack Media sources e-data from car insurers on behalf of client ... Target market: Insurer Sun Life Direct targets an older, less online market that still responds to direct ...

RBS customer insight director leaves

LONDON - Nigel Grimes, the RBS Insurance customer insight director, has left the company without a...Grimes, a former AirMiles director of customer insight, joined the financial company in September 2007. The role at RBS was a newly created position, set up to improve retention and cross-selling across its insurance brands Direct Line, Churchill and Privilege. In February 2007 Grimes left AirMiles ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.