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More Th>n to sponsor MSN pet portal

More Th>n, the insurance brand, has signed an eight-month deal to sponsor 'More Than a Pet', a new...media agency MediaVest UK, is designed to expand awareness of More Th n's pet insurance and highlight ... by providing practical pet advice, features, photos and videos to complement our pet insurance offering. "As ...

Aviva signs radio deal to promote health insurance

Aviva, the insurance brand, is to use its sponsorship of Smooth Radio's Weekend Breakfast Show...Whitehouse as a "Brummie fishing fanatic", to support its new MultiCar insurance product. Follow Maisie ...

PHD and Global celebrate as Media Week Awards 2011 winners revealed

and Media First Direct MediaCom Direct Line Pet Insurance MediaCom Metropolitan Police UM London ... Shortlist MediaCom Direct Line Car Insurance MPG Media Contacts Admiral Owner Media idea small ...

Media Week Awards sold out

for Metropolitan Police MediaCom for Direct Line Pet Insurance PHD for McCain UM London ... ZenithOptimedia for O2 Econometrics MediaCom for Direct Line Car Insurance MediaCom for E ...

Awards set to be biggest media event of the year

MediaCom for Direct Line Pet Insurance PHD for McCain UM London for Microsoft Data ... Econometrics MediaCom for Direct Line Car Insurance MediaCom for E.ON MediaCom for Wrigley ...

Media Week Awards full shortlist revealed

MediaCom for Direct Line Pet Insurance PHD for McCain UM London for Microsoft Data ... Econometrics MediaCom for Direct Line Car Insurance MediaCom for E.ON MediaCom for Wrigley ...

From fad to failure: why size does not ensure success

" brands, everyone from retailers to banks, insurers and broadcasters rushed to build portals that would delight customers and ratchet up cross-sales. In reality, people preferred Google to their insurance provider and learnt to buy insurance from an aggregator. QR codes : Perhaps you still think QR codes ...

Lloyds TSB and Absolute Radio mark Olympic countdown

Lloyds TSB, the official banking and insurance partner of the London 2012 Olympic Games, has signed

When was the last time you bought something without checking online first?

. When it comes to services, insurance is the most researched category, with 68% of respondents having look into insurance providers online, ahead of holiday accommodation/tours (65%). Women are more ...

View from the Valley: Shooting elephants - when social media attacks

Gottfried, the voice behind the duck character in commercials for the US insurance giant, AFLAC, tweeting ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.