What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
targeted strategies for postal marketing. In March last year, insurance provider Sun Life Direct ...
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Failure to deal with spam damaging mobile marketing industry, DMA claims
27 Jun 2011 | by Oliver Luft
-selling of personal protection insurance. Yet confusion still reigned among this group over what to do ...
Marketing Direct: List Report 2009
24 Feb 2009 | by Noelle McElhatton
details - derived from quotation applications to insurance and credit card companies. The credit crunch ... ' customers.' Digital list broker Mailtrack Media sources e-data from car insurers on behalf of client ... Target market: Insurer Sun Life Direct targets an older, less online market that still responds to direct ...
New consumer protection laws that marketers should know about
08 Apr 2008 | by Stephen Groom
. Insurers may disclaim liability for any related losses. Suppliers may argue that they have a right to walk ...
Credit fraud service breaks ads in wake of HM Revenue data disc blunder
21 Nov 2007 | by Bill Britt
The lost discs contain personal information on 7.25 million families receiving child benefit, including dates of birth, addresses, bank accounts and national insurance numbers. The quarter-page ads feature a hazard symbol and the headline: Have your personal details fallen into the wrong hands ...
Information Commissioner calls for more data powers
20 Nov 2007 | by Alex Donohue
of personal data were Google, Facebook, the financial services industry, and the travel and insurance sectors ...
Yahoo! and eBay to clamp down on phishing attacks
04 Oct 2007 | by Alex Donohue
and in the insurance sector. Michael Barrett, chief information security officer at PayPal, said: While the battle ...
More Th>n gives customers named personal contacts
12 Jan 2007 | by Bill Britt
other new offers: free breakdown cover for new car insurance customers and a two-year fixed price home ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
