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John Lewis partners Kuoni for first 'shop within a shop'

John Lewis Travel Insurance to its customers and become the travel partner for John Lewis' Gift List ... strong customer base in our travel insurance services, so opening travel concessions in our shops feels ...

Marketing Guru on... why meaningless brand surveys do not matter

for the commissioner. It used to be easy. A few years ago, one of the big insurers was constantly surveying its ... with the line 'A survey commissioned by leading insurer X... ' Surveys became to PR agencies what testimonials ...

RBS Insurance division to rebrand as Direct Line Group

RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege...to a report in the Insurance Times , it has changed its name from RBS Insurance Group to Direct Line Insurance Group at Companies House. It has also trademarked the name, alongside a new multi-coloured corporate logo. The insurer is gearing up for life outside RBS, and recently hired former British Gas ...

Asda trademarks 'Asda Money'

friendlier approach to insurance and credit". Asda Financial Services currently covers products including an Asda Reward credit card, personal loans, insurance cover, child trust funds, travel money and a gas ...

John Lewis scoops Brand of the Year for second year running

with ITV and Marketing magazine, were BA, Help for Heroes, Foster's and insurance brand Hiscox. Inglis ...

British Gas to axe 20% of marketing and sales roles in swingeing job cuts

and maintains domestic central heating and also offers insurance-based products to its costumers. The division ...

How banks can re-build trust through advertising

-selling insurance with loans. Bad PR for the banks has been constant over the last few years. Prior to the 2008 ...

Sovereign debt crisis lowers global brand values, report claims

was particularly badly hit, with insurance giant Axa losing $1.6bn from its overall brand value. However ...

Tesco Mobile edges out O2 in Net Promoter Score survey

of nine industry sectors including banking, car insurance, Internet service, mobile carriers, handsets ... insurance, which were topped respectively by Scottish and Southern Energy with an NPS of -19%, and Churchill ... " for the sector, while the home insurance sector, which included Aviva, AXA, Direct Line, More Th n, Swinton ...

RBS rebrands NIG broker insurance business

RBS has unveiled a new brand identity for its broker-facing insurance business, NIG, in a bid...alongside Direct Line, Churchill, Privilege and Green Flag within RBS Insurance. The division is due ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.