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Brands eye a share of booming digital health sector

30 Jan 2012 | by Sarah Shearman

-leaders in the health data space,' adds Castell. Clear plans Aviva is a case in point. The health-insurance ...

Swiftcover puts Iggy ads in computer games

29 Jul 2010 | by Jacob Mathias

Swiftcover.com is to become the first insurance company to launch a campaign within a video game....The campaign was conceived by digital marketing agency Steak, which arranged the deal with video-game advertising network Massive, a subsidiary of Microsoft. The insurance company will feature ads posted on virtual billboards within the forthcoming video games, 'Pro Evolution Soccer', 'Guitar Hero', 'Tiger Woods ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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