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, insurance, finance and retail marketplaces. All three business development directors will report ...
Insurance price comparison website Comparethemarket.com has appointed digital agency Steak...." Comparethemarket.com was launched in 2006 as a motor insurance comparison site, offering insurance quotes instantly online, from more than 400 insurance prices. Comparethemarket.com has developed the brand with its ...
insurance brands onequotedirect.co.uk and motorcycledirect.co.uk...Equi=Media will be responsible for developing paid-for and natural search marketing strategies, to increase uptake of motorbike and caravan insurance policies offered by the onequotedirect ... owners who require insurance. Equi=Media will implement a pay-per-click strategy to drive relevant, in ...
LONDON - Insurance firm Hiscox has handed its SEO account to VCCP Search after a three way...selected for the final pitch. In 2006, the insurer announced it was increasing its marketing spend from 400,000 to 10m in a bid to raise its profile in the mainstream UK insurance market. The brand is now ... the insurer's current 'As Good as Our Word' advertising campaign, which was created by VCCP. Media is held ...
LONDON - I Spy Search has picked up two paid search accounts for Endsleigh personal insurance...insurance as well as brand. Nick Jones, managing director of I Spy, said: "Endsleigh's product portfolio ...
for insurance quotes. Yahoo! said it will offer the platform to advertisers on a pay-per-month basis instead ...
that a query (what search marketers call a search) for car insurance' is a good target for an insurance company. Closer analysis shows this to be less clear, however. Car insurance' is a term people use ...
LONDON - Cornhill Direct, subsidiary of Allianz Insurance, has partnered with digital marketing..., the insurance sector and its customers. The initial phase of the campaign used iCrossing's measurement tools to run an analysis on the behaviour and language customers were using when searching for insurance and related products online. A further social media audit was conducted where insurance related items were ...
estimates that 50% of all its customers find Foneshop though Google. Adrian Flux Insurance Services, one of the UK's biggest specialist motor insurance providers, has used search marketing on the Microsoft ...
LONDON - Sainsbury's Bank plans to extend its behavioural email strategy to its home insurance...insurance campaign run by customer data company RedEye, which also used behavioural analysis. RedEye ... 's Bank website, whether saving insurance quotes or abandoning them. Emails are sent which encourage re-visiting insurance quotes, or reiterating the benefits of Sainsbury's Bank insurance products. Stephen Paton, e ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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