Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
director. 'For brands that are purchased online, such as holidays, insurance or retail, digital ...
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How social media is removing the barriers between corporate and consumer brands
14 May 2012 | by Cathal Smyth
%) Industrials 1,859 811 1048 (+129%) Insurance 4,294 2,172 2122 (+98%) Oil ... %) Insurance 58,316 44,147 14169 (+32%) Oil and Gas 177,393 69,524 107869 (+155 ...
Brand barometer: High street banks, which is most prominent on the web?
17 Feb 2012 | by Gemma Charles
RBS has the highest share of voice while 97% of conversations about insurance were related
Brands eye a share of booming digital health sector
30 Jan 2012 | by Sarah Shearman
-leaders in the health data space,' adds Castell. Clear plans Aviva is a case in point. The health-insurance ...
Aviva takes on Admiral with latest Paul Whitehouse ad
04 Jan 2012 | by Alex Brownsell
Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance...The new ad, by AMV BBDO, once more stars 'The Fast Show' comic Paul Whitehouse, this time as a "Brummie fishing fanatic" called Ollie. The character describes how he spent the money he saved on MultiCar insurance on a pair of waterproof chest waders. For the first time, the TV ad will be accompanied by a ...
From fad to failure: why size does not ensure success
28 Jul 2011 | by David Patton
" brands, everyone from retailers to banks, insurers and broadcasters rushed to build portals that would delight customers and ratchet up cross-sales. In reality, people preferred Google to their insurance provider and learnt to buy insurance from an aggregator. QR codes : Perhaps you still think QR codes ...
View from the Valley: Shooting elephants - when social media attacks
06 Apr 2011 | by Cameron Yuill
Gottfried, the voice behind the duck character in commercials for the US insurance giant, AFLAC, tweeting ...
iCrossing bolsters new business team after series of wins
30 Mar 2011 | by Sara Kimberley
, insurance, finance and retail marketplaces. All three business development directors will report ...
Aviva to publish positive customer feedback in social media
15 Feb 2011 | by Mark Banham
Insurance specialist Aviva is to highlight positive customer comments in social media, using a
Location, location, location: the new wave of social networking
24 Nov 2010 | by Alexandra Jardine
them with localised ads when they log on. The first advertiser, insurance firm Hiscox, signed up ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
