Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
with three Don t make me give too much away - I don t want to interrupt viewing by filling in insurance ...
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Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
brands in categories like petrol, insurance or sanpro - or indeed toilet cleaners - where neither ...
MAA survey shows agency salary bounceback after 2011 plunge
16 May 2012 | by Matthew Chapman
insurance, with 83.8% of agencies offering it, laptops (81.1%), mobile phones (81.1%), childcare vouchers ...
Consumer: Young Driver Insurance
19 Jan 2012 | by John Owens
The Co-operative Insurance wanted to launch a product that offered a solution to the rising cost...Client: The Co-operative Insurance PR team: In-house Timescale: January-July 2011 Budget: 25,000 OBJECTIVES To achieve coverage beyond the traditional personal finance pages To use the media coverage generated to leverage relationships with relevant policymakers and opinion ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...
Adwatch (Nov 2) - Top 20 recall: The Health Watch
02 Nov 2011 | by Richard Alford, Managing director, M&C Saatchi
and tested it for months. They insured themselves against anyone actually winning the jackpot (apparently ...
Think BR: Why Adidas will miss the mark with third agers
13 Oct 2011 | by Alison Meredith
providing unpaid care in the UK (Age UK, 2011) The average age of a child on a parent s car insurance ...
Adwatch (Oct 12) - Top 20 recall: Moneysupermarket
12 Oct 2011
). Add all the 'big four' insurance aggregators together, and you get a figure closer to the GDP ...
Sponsorship Leagues 2011
10 Oct 2011 | by Kim Benjamin
' - to life. More recently, specialist insurer Beazley announced a 1m sponsorship of British Fencing ... 's brand values and speciality lines of insurance go hand-in-hand with a distinctive sport such as fencing ... Adidas to be involved with grass-roots sport, for example, but it would be strange to see insurance ...
Sector Insight: Car retail
05 Oct 2011 | by Jane Bainbridge
is squeezed and insurance and fuel prices rise, sales of smaller vehicles are benefiting at the cost ... associated costs have increased, such as road tax, insurance and car finance packages. Earlier in the year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
