Brands eye a share of booming digital health sector
30 Jan 2012 | by Sarah Shearman
-leaders in the health data space,' adds Castell. Clear plans Aviva is a case in point. The health-insurance ...
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Marketing Guru on... the desire to 'go viral'
17 Feb 2012 | by Will Harris
Q. I'm head of marketing for an insurance brand and my marketing director boss wants our next campaign to 'do a Yeo Valley'. I've explained that few campaigns intended to 'go viral' make it, but this seems only to have egged him on. How do I manage his expectations? A. Your boss sounds like he needs ...
Tory leader's wife debuts Sam Cam
06 Apr 2010 | by Sara Kimberley
, championing their pledge to reverse Labour's plans to increase National Insurance, in front of people ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
