Sector Insight: Motorcycles and scooters
07 Mar 2012 | by Jane Bainbridge
with vehicle insurance or financial services by banks and membership associations. Some companies report up ...
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Kinder Bueno launches 'Try Me Free' customer acquisition drive
07 Mar 2012 | by Matthew Chapman
advertising by taking out sufficient insurance for over-redemption, to prove the promotion was free for all ...
Sector Insight: Vehicle recovery
29 Feb 2012 | by Jane Bainbridge
with vehicle insurance or financial services by banks and membership associations. Some companies report up ... director for the Freemans catalogue. Amanda Walker, Green Flag Walker joined RBS Insurance six ...
Axa launches debut integrated campaign
01 Feb 2012 | by Sarah Shearman
Axa, the insurance and pensions group, has launched a major marketing campaign as part of its...The campaign is Axa's first integrated campaign across all of its businesses, which includes health and motor insurance. Axa claims it its spending 20m on the campaign. It is launching two TV ads, created by Fallon later this week (5 February). The ads feature characters in fantasy ...
Private View: Russell Ramsey and Moray MacLennan
19 Jan 2012
insurance as opposed to a "stoatin'" deal in the last ad. Quite a formulaic structure for an ad, but quite ... third off when you insure your second car. I do now associate Paul almost as much with Aviva as I do ...
MoneySupermarket.com promotes wider savings with Las Vegas ad
06 Jan 2012 | by Alex Brownsell
The latest TV ad, by agency Mother, shows "ordinary family man" Brian arriving in Las Vegas after he saved 400 on his car insurance. As the character walks through a clich d Las Vegas hotel ... insurance. Brian finally takes to a stage to sing 'You're the Best Around' by Joe Esposito, before a ...
Axa loses lust for life with Iggy Pop
14 Dec 2011 | by John Reynolds
The aging rock star has been fronting the swiftcover.com 'Get A Life' campaign since 2009. Axa claimed that Pop had made motor insurance interesting for a change, along with lifting up sales. The new campaign, created by existing ad agency MWO, features speaking dogs. The Swiftbrothers are a ...
John Lewis scoops Brand of the Year for second year running
30 Nov 2011 | by Noelle McElhatton
with ITV and Marketing magazine, were BA, Help for Heroes, Foster's and insurance brand Hiscox. Inglis ...
British Gas to axe 20% of marketing and sales roles in swingeing job cuts
16 Nov 2011 | by Matthew Chapman
and maintains domestic central heating and also offers insurance-based products to its costumers. The division ...
Sector Insight: Car retail
05 Oct 2011 | by Jane Bainbridge
is squeezed and insurance and fuel prices rise, sales of smaller vehicles are benefiting at the cost ... associated costs have increased, such as road tax, insurance and car finance packages. Earlier in the year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
