Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
with three Don t make me give too much away - I don t want to interrupt viewing by filling in insurance ...
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Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
brands in categories like petrol, insurance or sanpro - or indeed toilet cleaners - where neither ...
How social media is removing the barriers between corporate and consumer brands
14 May 2012 | by Cathal Smyth
%) Industrials 1,859 811 1048 (+129%) Insurance 4,294 2,172 2122 (+98%) Oil ... %) Insurance 58,316 44,147 14169 (+32%) Oil and Gas 177,393 69,524 107869 (+155 ...
Think BR: What does the new experiential marketing code mean for marketers?
10 Apr 2012 | by Jo Farmer
insurance for their campaign. How is it going to be enforced? The new code certainly reads well ...
Trading places: this week's people moves
03 Feb 2012 | by Sara Kimberley
from her role as strategic marketing director at insurer Axa UK, having previously held the position of head of marketing at Norwich and Peterborough Building Society. (Marketing) Insurance giant ...
Trading places: this week's people moves
13 Jan 2012 | by Sara Kimberley
WCRS Co. (Campaign) Marketing RBS Insurance has appointed British Gas commercial ...
Redactive win CII's The Journal and FS
19 Dec 2011
The CII - the Chartered Insurance Institute - has announced the appointment of Redactive Media Group as its new publishing partner for The Journal and FS , their leading titles for the insurance market. The two titles combined reach a membership of 100,000. Redactive was appointed on the grounds ...
RAC appoints Occam to handle data
13 Oct 2011 | by Loulla-Mae Eleftheriou-Smith
The move follows the sale of RAC by parent insurance company Aviva to the US private equity firm ... insurance and savings business. RAC aims to deliver more efficient and insightful marketing campaigns with the appointment, focusing on changing consumer behaviour. The insurer is keen to improve its relationship with its ...
Think BR: Why Adidas will miss the mark with third agers
13 Oct 2011 | by Alison Meredith
providing unpaid care in the UK (Age UK, 2011) The average age of a child on a parent s car insurance ...
Think BR: Celebrity endorsement - a worthwhile investment?
04 Oct 2011 | by Roderick Dadak
-back. Insurance Insurance is a further option but that can be expensive and the insurer, not the brand owner ... have to be abandoned, most insurers will probably only cover reshoot costs. They will not cover ... is considerable, do brand owners claim. But even then sometimes the risk is too great to insure. TV reality ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
