Kinder Bueno launches 'Try Me Free' customer acquisition drive
07 Mar 2012 | by Matthew Chapman
advertising by taking out sufficient insurance for over-redemption, to prove the promotion was free for all ...
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Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum
08 Mar 2012
NO - David Atkinson, Managing partner, Space Traditionally, the promoter has been able to estimate likely redemptions based on expected participation. This can enable costs to be fixed through insurance, and for the prize fund to be swelled to make a more appealing headline. It would be possible ...
Sector Insight: Motorcycles and scooters
07 Mar 2012 | by Jane Bainbridge
with vehicle insurance or financial services by banks and membership associations. Some companies report up ...
Door open to private sector
07 Mar 2012 | by Felicity Knights, Merchant Marketing Group
-average salaries said they would pay to go private, even though 87 per cent did not have private medical insurance ... medical insurance. According to the 2011 Royal College of General Practitioners membership survey, less ... -for-like and help patients, commissioners, consultants and insurers make informed decisions. Healthcare lags ...
Risks of cosmetic surgery
07 Mar 2012 | by Steve Bates, APCO Worldwide
-style compulsory insurance for those undergoing cosmetic surgery in the UK will be tested. We may see ... , insurance. Steve Bates is director of healthcare at APCO Worldwide Views in brief What must you ...
Client view: The new private healthcare generation
07 Mar 2012 | by Jane Bainbridge
, with commissioning coming in, you will start to find GPs asking patients: "Do you have private medical insurance ...
Aviva plots digital roster overhaul
01 Mar 2012 | by Sara Kimberley
Aviva has called a review of its digital agency arrangements as the insurer looks to consolidate...It has informed roster agencies about the review, covering digital and social media across its life cover and direct services insurance portfolio. Aviva currently works with a number of agencies across its insurance, investment and corporate services, including Albion, CMW, Engage Group and Glue ...
Anthony Hilton: CPP shows power of persuasive PR
01 Mar 2012 | by Anthony Hilton
Everyone with a credit card will at some time have been asked if they want to buy insurance against
Royal Sun Alliance seeks agency to advise on British and EU laws
29 Feb 2012 | by John Owens
Global insurance giant Royal Sun Alliance is on the hunt for a new public affairs agency...of Justice ruled insurers cannot charge differently based on gender as examples of the growing reach ...
Lloyds Banking Group reviews EU-level public affairs brief
29 Feb 2012 | by Sara Luker
-sold payment protection insurance and the upheavals in the eurozone. Lloyds is currently negotiating ... brief for Lloyds insurance; McGarvie Morrison Media s Scotland corporate and public affairs account; FTI ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
