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, Marketing director, More Th n In the sometimes uninspiring world of insurance marketing, the More Th n ...
A state guarantee scheme to underpin vital supply-chain insurance is set to be announced by Alistair Darling, chancellor, in next week s Budget, according to government insiders. Financial Times Ebay has announced plans to spin off Skype, its online phone unit, with an initial public offering next ...
realise they can have John Lewis at home. How many people know that insurance and travel company Greenbee ...
Members accrue membership points from transactions at any of the group's family of businesses, which spans supermarkets, travel, pharmacies, funeralcare, banking and insurance. The value of each point varies year-on-year because the dividend payment is linked to the profits of The Co ...
on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ... ; he was promoted to head of marketing last April from his role as director of insurance, succeeding ... strategy, Salmon has moved up the ladder to control marketing for insurance group RSA, which recently ...
Key: = Spending power; i = Influence; B = Brand; C = Celebrity; E = Entrepreneur 51. Mike Holliday-Williams, More Th n The managing director of the RSA-owned insurance brand has been trying ... insurance for new customers, and two months in the second year. But there is clearly work to be done: More ...
.59 20 78 KFC 20.56 -2.1 79 Churchill Insurance 20.53 30.2 80 SC Johnson 19.92 3 ...
in beauty and we drew them in equal numbers with the same campaign, she says. Car insurance is a less ... . From the onset, the brand aimed to speak to women in a way that no other car insurer had done before. We wanted to bring originality and humour to insurance, which is often seen as dull and a somewhat ...
was was used in a car ad in 1985, while an insurance company used a version of When I m Sixty-Four sung ...
are traditionally high. The insurance sector was criticised for performing poorly in generating successful ROI schemes. Arvato said that insurers faced a massive uphill struggle to build their brand with customers ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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