Top 10 brand-ambassador break-ups
25 Aug 2009 | by Bill Britt
Churchill car insurance After comedian Vic Reeves pleaded guilty to charges of driving under ...
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Pick & Turkey league (28 Jan 2011)
28 Jan 2011
but the script also packs in reasons to invest in life insurance and works incredibly hard for the brand." The ad ...
Brands on the beach: marketers use experiential events to target UK consumers holidaying at home
07 Jul 2009 | by Becky Wilkerson
considering taking a break at home instead this year. A survey of 4,000 people commissioned by insurance firm ...
Johnson & Johnson axes Olympic sponsorship
18 Nov 2008 | by Nikki Sandison
but it returned ManuLife's insurance category rights back to the 200 national organising committees and added ...
The Work: New Campaigns - The World
31 Oct 2008
: "For women only." Fred Reg Romero, advertising marketing services manager, Insurance Corporation ... Macdonell Post-production: JMB Post Exposure: Regional TV, online THE LOWDOWN A Canadian insurance ... , by the Insurance Corporation of British Columbia, aims to educate people about safe driving and explain how even ...
The Work: New Campaigns - UK
08 Aug 2008
-year price cap for car insurance in response to spiralling motoring costs Creative agency: M C Saatchi ... for car insurance. The 40-second ad is a response to spiralling motoring costs and, instead of having ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
on and now faces a mammoth task at the insurance group. Last month, Aviva confirmed plans to phase out ... ; he was promoted to head of marketing last April from his role as director of insurance, succeeding ... strategy, Salmon has moved up the ladder to control marketing for insurance group RSA, which recently ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
Key: = Spending power; i = Influence; B = Brand; C = Celebrity; E = Entrepreneur 51. Mike Holliday-Williams, More Th n The managing director of the RSA-owned insurance brand has been trying ... insurance for new customers, and two months in the second year. But there is clearly work to be done: More ...
Top 100 online advertisers
26 Mar 2008 | by Nicola Clark
,760,284 22.33% 100.00% 48 Direct Line Insurance 1,737,834 85.30% 3.76% 49 Apple Computer 1 ... .19% 100.00% 66 AA Insurance Services 1,330,556 113.83% 10.40% 67 Nationwide Building Society 1 ...
P&G widens lead over Unilever among top 100 advertisers
19 Feb 2008 | by Amanda Nottage
.59 20 78 KFC 20.56 -2.1 79 Churchill Insurance 20.53 30.2 80 SC Johnson 19.92 3 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
