Brands eye a share of booming digital health sector
30 Jan 2012 | by Sarah Shearman
-leaders in the health data space,' adds Castell. Clear plans Aviva is a case in point. The health-insurance ...
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Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
s chief marketing and communication officer, to top spot. Despite boardroom woes at the insurer ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
The insurance company has appointed a raft of agencies to boost its profile and signed a sponsorship deal ...
Think BR: Why Adidas will miss the mark with third agers
13 Oct 2011 | by Alison Meredith
providing unpaid care in the UK (Age UK, 2011) The average age of a child on a parent s car insurance ...
Private View: Robert Campbell and Arnell Vaughan
04 Aug 2011
in pitch for a new insurance aggregator. We pulled out for various reasons. One of the reasons was that we felt that the last days of insurance aggregators as we know them were upon us. And, therefore ... was and remains a complete disaster. If I ever try to talk to the insurance company in question, which I ve needed ...
What digital marketers can learn from DM
20 May 2011 | by Kim Benjamin
targeted strategies for postal marketing. In March last year, insurance provider Sun Life Direct ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
for impressive financial results that defied the downturn. 86: MIKE TILDESLEY - RBS INSURANCE A true ... in the insurance sector, he advocates the importance of direct marketing in the digital age and has played a key ... of RSA's marketing functions, a major rebranding exercise and the insurer's first global brand campaign ...
Tesco most searched food and drink term in the UK
09 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
", "cheap holidays", "cheap train tickets" and "cheap travel insurance" taking up most of the search terms ...
Editor's Comment: Sky's the limit
06 Dec 2010 | by Gareth Jones
could herald further brand extensions: Sky credit card, mobile contract or contents insurance, anyone? ...
Battle of the brands
03 Nov 2010 | by Rachel Barnes
.' Aviva's popularity is testament to 18 months of strong brand activity since the insurance company ... ,' says Mackenzie. 'Aviva set out to be a different type of insurance company in the way it recognises its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
