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The Mission Marketing Group-owned agency's London office will manage B2B communications across all of Aviva's UK business areas life and pensions, general insurance and healthcare. The business was previously split between several agencies including Teamspirit, CST The Gate and Curious. CST The Gate ...
The aggregator is rolling out a second TV ad featuring 'everyman' brand characters, this time a character named 'Dave' who is feeling buoyed after saving 200 on his car insurance by shopping for it through Moneysupermarket.com. In the comedic TV ad, by Mother, Dave strides into the jungle ...
Rowe, who left her role as commercial and marketing director of Tesco s banking division in July 2009, has been appointed to the NBNK board. The venture is headed up by a number of leading financial industry figures, including the former chairman of insurer Lloyd's of London, Peter Levene, and ex ...
media ideas to help Aviva carve out a distinctive positioning in the insurance sector. The rebrand ...
The spot, shot entirely in black and white, features scenes from Dean's life with a commentary listing how much he achieved in his short life before his untimely death at age 24. The ad's strapline: "Given more time imagine the possibilities' aims to encourage people to sort out their insurance and make ...
the insurance company undershot its profits target. The chief executive, Sir Sandy Crombie, the financial ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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