Laithwaites Wine names ex-Lloyds man as marketing chief
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
of customer marketing for general insurance. Prior to joining Lloyds, he held a number of sales and marketing ...
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When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
Insurance Group, argues that brands need to avoid knee-jerk reactions. 'As an individual, you may only see a ...
John Lewis scoops Brand of the Year for second year running
30 Nov 2011 | by Noelle McElhatton
with ITV and Marketing magazine, were BA, Help for Heroes, Foster's and insurance brand Hiscox. Inglis ...
Beer and football: A game of four brands
01 Jul 2011 | by John Reynolds & Gemma Charles
is not a new phenomenon: banks have traditionally aligned themselves with golf, while insurance firms found ...
VAT to rise to 20% but drinks sector escapes duty rise
22 Jun 2010 | by Alex Brownsell
difficult times." The National Insurance (NI) threshold will rise from 110 to 131 per week, while ... Insurance contributions for their first 10 employees. The reform to NI was a key Conservative Party ...
BR Video: Can women be won over to beer?
12 May 2010 | by Daniel Farey-Jones
insurance broker Paul, has a light taste and is a fashionable brand that importantly bottles not in pints ...
Is targeting consumers based on their class still relevant?
27 May 2009 | by Staff
As Privilege car insurance targets the affluent 'new Jones', and Strongbow aims its campaign
And in the real world... British Airways, JJB, Cable & Wireless, Mitchells & Butlers and more
22 May 2009 | by Matt Williams
as chairman and chief executive of the American insurer, has only been at the company for eight months. Source ...
Anheuser-Busch demands 120 days grace before making media payments
23 Feb 2009 | by Sarah Johnson
: This is happening more frequently and it is causing insurance companies to stop agreeing to insure media suppliers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
