Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
director. 'For brands that are purchased online, such as holidays, insurance or retail, digital ...
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Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum
08 Mar 2012
NO - David Atkinson, Managing partner, Space Traditionally, the promoter has been able to estimate likely redemptions based on expected participation. This can enable costs to be fixed through insurance, and for the prize fund to be swelled to make a more appealing headline. It would be possible ...
Brands take out extra 'disgrace' cover
15 Nov 2010 | by Ed Owen
of insurance broker Lockton, "disgrace" premiums are increasing in popularity. He said: "It is an awareness ... , "disgrace" is well-defined in the contract, and brands "will take out the insurance to cover the costs to re ... featuring the star . Costs are high and the insurance premium may have been invoked to cover these ...
Anheuser-Busch demands 120 days grace before making media payments
23 Feb 2009 | by Sarah Johnson
: This is happening more frequently and it is causing insurance companies to stop agreeing to insure media suppliers ...
BUPA hires PepsiCo Fiona McAnena as group brand director
16 Jan 2009 | by Alex Brownsell
BA marketer Sue Moore, who will operate as marketing director of Bupa's UK health insurance business ... , including health insurance, preventive health, hospitals and home healthcare. Meanwhile, Moore will oversee Bupa's UK health and travel insurance, cash plan, critical illness cover and income protection ...
The Work: New Campaigns - The World
24 Oct 2008
rangoli ever created. DIRECT INSURANCE - MURPHY - ISRAEL CREDITS Project: Murphy Client: Direct Insurance Brief: Promote Direct Insurance's catastrophic coverage Creative agency: Shalmor Avnon Amichay ... been brought to life by an Israeli insurance company to promote its so-called "catastrophic coverage ...
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
for their workshops on personal branding. Her clients include banks, insurance companies and airlines. 'People ...
The dangers of stretching brand extensions too far
12 Aug 2008 | by Nicola Clark
-extension model. It has broadened its offer into a number of areas of consumers' lives - from car insurance ...
The Work: New Campaigns - UK
08 Aug 2008
-year price cap for car insurance in response to spiralling motoring costs Creative agency: M C Saatchi ... for car insurance. The 40-second ad is a response to spiralling motoring costs and, instead of having ...
Co-operative Group 'divi' nearly doubles to £38m
26 Jun 2008 | by Staff
Members accrue membership points from transactions at any of the group's family of businesses, which spans supermarkets, travel, pharmacies, funeralcare, banking and insurance. The value of each point varies year-on-year because the dividend payment is linked to the profits of The Co ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
