Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
director. 'For brands that are purchased online, such as holidays, insurance or retail, digital ...
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Is it harder to execute promotional marketing in the social-media age? The Marketing Society Forum
08 Mar 2012
NO - David Atkinson, Managing partner, Space Traditionally, the promoter has been able to estimate likely redemptions based on expected participation. This can enable costs to be fixed through insurance, and for the prize fund to be swelled to make a more appealing headline. It would be possible ...
The Annual 2011: Top 10 radio ads
20 Dec 2011 | by Staff
insurance excess took the smile off her face. 80! Thing is, she could have called Autoglass when she first ... .co.uk. Jingle: Autoglass re ... Ian: One more thing. Most insurance companies recommend Autoglass, so no need ... of Karen. Ha! Because your wife recently insured saloon car through comparethemarket.com, cuddly meerkat ...
Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
and ambitious, Mackenzie succeeded where others feared to tread in rebranding familiar insurance group Norwich ...
The Marketing Society Forum - Do consumers care more about price than they do about provenance?
19 May 2010 | by Staff
of choosing a brand in commodity markets, such as insurance. Look how successful price-comparison websites ...
Warburtons appoints Smith & Milton for redesign
05 Mar 2010 | by Mark Banham
will be backed by a 1m marketing campaign. Smith Milton clients include jeweller Ernest Jones, insurer Legal ...
Co-op retains Rocket and Rapp Media
05 May 2009 | by Sarah Johnson
. The businesses in the review included Co-op Travel, Co-op Insurance Society, Co-op Bank, Co-op Funeralcare ...
The Tesco test
21 Apr 2009 | by David Benady
insurance, an extremely competitive sector in the online comparison market. Companies in the sector spent ...
Arla to launch first UK range under own name
31 Mar 2009 | by Alex Brownsell
on their parent name in the UK. These include Unilever, Reckitt Benckiser and insurer Aviva. At present in the UK ...
The Work: Private view
23 Jan 2009
you can find cheaper car insurance. He does it with a charm and wit that totally makes you forgive ... there clinging on by their toenails. There seems to be a rule that no insurance company is allowed to advertise ... , the Admiral's parrot and Michael Winner. "Insurance is dull, ani- mals are fun" seems to be the mantra. The TV ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
