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Conference Preview: Path to higher education

Passmore, sales and marketing director, Tony Smith, head of marketing, Endsleigh Insurance Services; Simon ...

Class of 2008

ON SUNDAY Sandra Moore was working in travel insurance before joining The Mail on Sunday in 2004. So ...

IDM reveals winners of debut sixth form competition

for sixth form pupils, which asked schools across the UK to devise a marketing plan for insurers Direct Line....their accounts, and for potential customers to switch insurers. More than 4,500 sixth form schools across the UK ...

IPA Excellence Diploma: Distinction essay - By Sam d'Amato, OMD UK - Learning from monkeys

, consumers are looking to personalise their consumption; be it a pair of jeans, insurance, or the online news ...

IPA Excellence Diploma: President's prize essay - By David Young, RKCR/Y&R - Faux-branding and instant fame

began selling the neurological data to insurance, financial and leisure organisations, on the grounds ...

News Analysis: Cashing in on campus

to help smooth their cash flow between student loan instalments, and price-promise insurance that refunds ... -selling other financial products such as travel insurance to new customers. Developing customer relationships ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.