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Bupa rolls out 'adaptable' insurance campaign

Bupa is launching a campaign today for its 'By You' health insurance plan, placing real people...The multi-million-pound 'Bupa By You' push includes a TV ad to promote the adaptable and affordable nature of the insurance, which doesn't make assumptions about its customers' health insurance ... Wellbeing, said: "'Bupa By You' is proof that health insurance doesn t need to be one-size-fits-all. "We ...

O2 to extend brand into healthcare

made a multimillion-pound move into travel insurance , in partnership with underwriter Mondial ...

OgilvyOne scoops integrated Bupa account

, print and press activity. The work will have a particular focus on Bupa's health insurance offering, as well as its travel and dental insurance products, health assessments and consumer and occupational ... director of its UK health insurance business. ...

The Week: People news - Bupa names two directors

and Sue Moore as the marketing director of its UK health insurance business....McAnena will develop Bupa's brand around the world, including promoting its health insurance and services in aged care, preventive health, hospitals and home healthcare. She joins Bupa from PepsiCo, where she was the vice-president, innovation. Moore was previously the marketing and communications director ...

BUPA to roll out identity overhaul

LONDON - BUPA, the private health insurance group, has revamped its brand identity for the first

Digital brief: PruHealth teams up with eBay

PruHealth, the private medical insurer, has teamed up with eBay to offer policy-holders rewards

Direct: Norwich Union in healthcare drive

protection and medical insurance to more than 870,000 consumers in the UK. ...

Direct News: Standard Life set for review of Healthcare

The healthcare-insurance provider, which is relocating from Guildford to Bournemouth later ... insurance. A recent Mintel report revealed that BUPA currently accounts for 43% of sales in the private medical insurance market, with AXA PPP Healthcare in second place with 23%. Standard Life Healthcare ...

Standard Life set for review of Healthcare account

The healthcare insurance company, which is relocating from Guildford to Bournemouth later ... medical insurance. A recent Mintel report revealed that BUPA currently accounts for 43% of sales in the private medical insurance market, with AXA PPP Healthcare in second place with 23%. Standard Life ...

Rapier nets £14.5m PruHealth DM task

insurance market. Mark Savage, PruHealth's head of direct sales and marketing, said: "Rapier has a proven ...

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