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Media Week Awards sold out

for Metropolitan Police MediaCom for Direct Line Pet Insurance PHD for McCain UM London ... ZenithOptimedia for O2 Econometrics MediaCom for Direct Line Car Insurance MediaCom for E ...

Awards set to be biggest media event of the year

MediaCom for Direct Line Pet Insurance PHD for McCain UM London for Microsoft Data ... Econometrics MediaCom for Direct Line Car Insurance MediaCom for E.ON MediaCom for Wrigley ...

Swiftcover puts Iggy ads in computer games

Swiftcover.com is to become the first insurance company to launch a campaign within a video game....The campaign was conceived by digital marketing agency Steak, which arranged the deal with video-game advertising network Massive, a subsidiary of Microsoft. The insurance company will feature ads posted on virtual billboards within the forthcoming video games, 'Pro Evolution Soccer', 'Guitar Hero', 'Tiger Woods ...

PROMOTIONAL FEATURE: The Big Media Debate: why it's time for a new approach

"value"? Pete Markey: Value is more than just pure price. The insurance market is very competitive ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.