Brands eye a share of booming digital health sector
30 Jan 2012 | by Sarah Shearman
-leaders in the health data space,' adds Castell. Clear plans Aviva is a case in point. The health-insurance ...
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Brit Insurance marketing cuts threaten cricket sponsorship
31 Jan 2012 | by John Reynolds
Brit Insurance has axed its marketing and communications team, putting the future of its...appointed chief executive Mark Cloutier has opted to outsource Brit Insurance s marketing. Marketing ... spokesman said: It s an internal matter for Brit. Brit Insurance declined to comment. ...
Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it
20 Jan 2012 | by John Reynolds
- MARK JONES, Marketing director, Brit Insurance (principal sponsor of English cricket) 'It ...
Aviva targets world record crowd for Quins v Saracens clash
06 Jan 2012 | by John Reynolds
The insurance brand is thought to be looking at a number of marketing possibilities ahead of the game, which takes place on March 31. The corresponding fixture, on December 27 last year, set a world record for a regular-season club fixture, attracting an attendance of 82,000 to Twickenham ...
Aviva gives away Premier League shirt sponsorship
16 Nov 2011 | by Matthew Chapman
from the game being televised live on Sky Sports, and strengthens the insurance giant's ties ...
Rugby sponsorship: The calm before the scrum
28 Oct 2011 | by Alex Brownsell
energy supplier, airline, car or insurer. ...
Media Week Awards sold out
21 Oct 2011 | by Mark Banham
for Metropolitan Police MediaCom for Direct Line Pet Insurance PHD for McCain UM London ... ZenithOptimedia for O2 Econometrics MediaCom for Direct Line Car Insurance MediaCom for E ...
Awards set to be biggest media event of the year
13 Oct 2011 | by Mark Banham
MediaCom for Direct Line Pet Insurance PHD for McCain UM London for Microsoft Data ... Econometrics MediaCom for Direct Line Car Insurance MediaCom for E.ON MediaCom for Wrigley ...
Vodafone brings F1 team back to UK
15 Aug 2011 | by John Reynolds
for the running of the company. Vodafone recently appointed high-profile marketer Clare Sheikh of insurance ...
Private View: Robert Campbell and Arnell Vaughan
04 Aug 2011
in pitch for a new insurance aggregator. We pulled out for various reasons. One of the reasons was that we felt that the last days of insurance aggregators as we know them were upon us. And, therefore ... was and remains a complete disaster. If I ever try to talk to the insurance company in question, which I ve needed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
