Smart DRTV: harnessing a potent mix of mass market reach and data
17 May 2012 | by Alison Meredith
with three Don t make me give too much away - I don t want to interrupt viewing by filling in insurance ...
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RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
to The Carlyle Group for 1bn as part of its strategy to focus on its insurance and savings business. Orriss ...
Autoglass launches TV campaign pushing online booking
16 Apr 2012 | by Matthew Chapman
to show how quick and convenient it is. "We work with the majority of the UK's insurers and motorists ...
Discovery Networks UK renews sponsorship deal with Kärcher
02 Apr 2012 | by Nick Batten
-month motoring content sponsorship with motor insurer Admiral . Follow Nick Batten on Twitter ...
Admiral to sponsor motoring on Discovery
28 Mar 2012 | by Nick Batten
networks including Twitter and Facebook. The deal comes two months after Admiral's rival insurance ... insurance product. Martin Heaton Cooper, vice-president of commercial development in the UK and Ireland ...
Trading places: this week's people moves
03 Feb 2012 | by Sara Kimberley
from her role as strategic marketing director at insurer Axa UK, having previously held the position of head of marketing at Norwich and Peterborough Building Society. (Marketing) Insurance giant ...
Insurer RSA adds Sky marketer amid restructure
27 Jan 2012 | by Alex Brownsell
Insurance giant RSA has added to its growing marketing team with the appointment of Sky marketer...House joins RSA from her role as head of e-experience at Sky. She will be responsible for all marketing communications, digital, brand development and events across RSA's Affinity, Commercial and Personal Lines Broker channels, as well as direct insurance brand More Th n. House, a former Direct Line ...
Axa loses lust for life with Iggy Pop
14 Dec 2011 | by John Reynolds
The aging rock star has been fronting the swiftcover.com 'Get A Life' campaign since 2009. Axa claimed that Pop had made motor insurance interesting for a change, along with lifting up sales. The new campaign, created by existing ad agency MWO, features speaking dogs. The Swiftbrothers are a ...
Editor's Comment: TV's a lively corpse
22 Nov 2011 | by Noelle McElhatton
. Take the insurance market, for example. Success in acquiring customers depends on the timing of your ...
PHD and Global celebrate as Media Week Awards 2011 winners revealed
27 Oct 2011 | by Staff
and Media First Direct MediaCom Direct Line Pet Insurance MediaCom Metropolitan Police UM London ... Shortlist MediaCom Direct Line Car Insurance MPG Media Contacts Admiral Owner Media idea small ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
