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MoneySupermarket.com promotes wider savings with Las Vegas ad

The latest TV ad, by agency Mother, shows "ordinary family man" Brian arriving in Las Vegas after he saved 400 on his car insurance. As the character walks through a clich d Las Vegas hotel ... insurance. Brian finally takes to a stage to sing 'You're the Best Around' by Joe Esposito, before a ...

Moneysupermarket.com aims for 'big brand' behaviour with ads

The aggregator is rolling out a second TV ad featuring 'everyman' brand characters, this time a character named 'Dave' who is feeling buoyed after saving 200 on his car insurance by shopping for it through Moneysupermarket.com. In the comedic TV ad, by Mother, Dave strides into the jungle ...

Tesco Mobile edges out O2 in Net Promoter Score survey

of nine industry sectors including banking, car insurance, Internet service, mobile carriers, handsets ... insurance, which were topped respectively by Scottish and Southern Energy with an NPS of -19%, and Churchill ... " for the sector, while the home insurance sector, which included Aviva, AXA, Direct Line, More Th n, Swinton ...

When was the last time you bought something without checking online first?

. When it comes to services, insurance is the most researched category, with 68% of respondents having look into insurance providers online, ahead of holiday accommodation/tours (65%). Women are more ...

EBay to add motoring services website

The Motoring Services Hub offers car-related products including vehicle insurance and warranty history checks, plus exclusive deals from partners such as Confused.com, Auto-Net and Warrantywise. The hub will be promoted through display ads on the Motors section of the main site. EBay plans to roll ...

VAT to rise to 20% but drinks sector escapes duty rise

difficult times." The National Insurance (NI) threshold will rise from 110 to 131 per week, while ... Insurance contributions for their first 10 employees. The reform to NI was a key Conservative Party ...

Affiliate marketing: Survive the online jungle

. It refuses to allow its insurance products to be marketed through price-comparison sites. Its ad campaigns ... , they are middlemen' acting as brokers for insurers. The price-comparison sites, not surprisingly, refute Direct ...

PHD poised for £25m Confused.com brief

PHD is in final negotiations with the insurance price-comparison service following a pitch process involving the ?incumbent, McCutcheon Norveil Consultancy, and at least one other media agency. Confused ... million media account for insurance brands including Elephant.co.uk, Admiral and Diamond. A Confused ...

Why is online shopping becoming more and more popular?

. The most popular online purchases are holidays, films and music, with insurance, computer software ...

Damart and Five feature in ASA sinner's list

the complaints. Swiftcover, the online insurer which angered call centre workers with a TV ad portraying them ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.