Sovereign debt crisis lowers global brand values, report claims
31 Aug 2011 | by Alex Brownsell
was particularly badly hit, with insurance giant Axa losing $1.6bn from its overall brand value. However ...
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Brands eye a share of booming digital health sector
30 Jan 2012 | by Sarah Shearman
-leaders in the health data space,' adds Castell. Clear plans Aviva is a case in point. The health-insurance ...
Tesco Mobile edges out O2 in Net Promoter Score survey
18 May 2011 | by Oliver Luft
of nine industry sectors including banking, car insurance, Internet service, mobile carriers, handsets ... insurance, which were topped respectively by Scottish and Southern Energy with an NPS of -19%, and Churchill ... " for the sector, while the home insurance sector, which included Aviva, AXA, Direct Line, More Th n, Swinton ...
Sony offers identity theft insurance to online customers
06 May 2011 | by Ed Owen
Sony has pledged to insure users of its Qriocity and PlayStation online services against identity...Network and Qriocity customers that includes a $1 million identity theft insurance policy per user ...
British consumers recommend First Direct, Sony, Saga, 02 and Apple
18 Jun 2010 | by Arif Durrani
in the benchmarking study are banking, car insurance, ISP, mobile phone carriers, mobile phone handsets, computer ... of the sector average of -4%. Saga took pole position in the car insurance customer-experience stakes, with +17 ...
The Marketing Profile: Dan Cobley of Google
08 Sep 2009 | by Fiona Ramsay
and advertisers. Co-marketing partner-ships with banks and insurance firms, together with direct mail and events ...
And in the real world... Microsoft, Google, Primark, BA and more
14 Jul 2009 | by Noel Bussey
The insurance group Friends Provident forcefully rejected the preliminary takeover approach from the insurance ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
