Sovereign debt crisis lowers global brand values, report claims
31 Aug 2011 | by Alex Brownsell
was particularly badly hit, with insurance giant Axa losing $1.6bn from its overall brand value. However ...
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-leaders in the health data space,' adds Castell. Clear plans Aviva is a case in point. The health-insurance ...
was particularly badly hit, with insurance giant Axa losing $1.6bn from its overall brand value. However ...
for the running of the company. Vodafone recently appointed high-profile marketer Clare Sheikh of insurance ...
insurance brand Swiftcover is in the second year of its sponsorship of Absolute Radio's live-music content ... will air later this year, Swiftcover's branding on Absolute's website drives traffic to the insurer ... insurance. SONY ERICSSON XPERIA X10/GLOBAL RADIO Radio rarely plays a significant role in Sony ...
the UK, with 170 products and services offered to its customers, including travel insurance and banking ...
of nine industry sectors including banking, car insurance, Internet service, mobile carriers, handsets ... insurance, which were topped respectively by Scottish and Southern Energy with an NPS of -19%, and Churchill ... " for the sector, while the home insurance sector, which included Aviva, AXA, Direct Line, More Th n, Swinton ...
, due to the expense involved. Pete Markey, marketing director of insurance brand More Th n, said ...
in the benchmarking study are banking, car insurance, ISP, mobile phone carriers, mobile phone handsets, computer ... of the sector average of -4%. Saga took pole position in the car insurance customer-experience stakes, with +17 ...
LONDON - O2 is seeking to become a major provider of health, education, insurance and financial...In January, Marketing revealed O2's plan to offer travel insurance in partnership with Mondial ... . The mobile phone is the remote control for your life. Travel insurance, finance, health and ed ucation ... supermarket retailing to offer phones, banking, insurance and home insulation. Rival mobile operators ...
and advertisers. Co-marketing partner-ships with banks and insurance firms, together with direct mail and events ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.