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MEDIA: FOR THE RECORD

15 Dec 1995

Union to plan and buy its pounds 15 million assault on the direct insurance marketthrough the launch ...

MARKETING FOCUS: Adwatch of the year

14 Dec 1995 | by GAIL KEMP

Centre 424 15 Direct Line Insurance TBWA/The Media Business 349 16 Burger ... -Cola CAA/McCann-Erickson 85 5 Direct Line Insurance TBWA/The Media Business ...

NEWS: Norwich Union enters direct market with QBO

08 Dec 1995 | by LEXIE GODDARD

insurance market....insurance market. QBO will run a six-figure consumer PR push for Norwich Union Direct, the telephone insurance division, set to launch in January. The agency won the business in a non-competitive pitch. QBO has worked for Norwich Union s life insurance, pensions and general insurance ...

NEWS: JWT Manchester beats BMP to scoop pounds 4.5m ATS task

08 Dec 1995 | by KAREN YATES

with the Media Shop. The win comes only a week after JWT Manchester picked up Provincial Insurance ...

BELOW-THE-LINE: Will Sky’s strategic shift boost returns?

08 Dec 1995 | by HARRIET MARSH

visa card (with no annual fee), Guardian Direct insurance ( 25 cash back), low-interest loans through ...

MARKETING MIX: PROFILE; Degrees of sophistication

08 Dec 1995 | by BEN ABRAHAMS

. Firth-McGuckin started off in sales at Royal Insurance, where she learnt that success means you have ...

NEWS: Norwich Union awards Saatchi direct rethink

01 Dec 1995 | by STEFANO HATFIELD

the pounds 10 million task to launch the insurance giant into the direct market....the pounds 10 million task to launch the insurance giant into the direct market. Just one week after ... insurance over the phone. Norwich Union Direct will be launched in January with a major television ... of announcements by major financial institutions that they are to launch direct insurance arms, which may ...

DIARY: Blaze at Lowe Bell Good Relations proves the evil of mobile phones

01 Dec 1995

? The importance of a good insurance policy, a decent smoke alarm and the necessity of backing up files ...

NEWS: Lansons comes under threat as IFAP reviews PR

01 Dec 1995

-year review. IFAP, which is funded by sponsorship from 50 life insurance companies and subscriptions from ...

SUPPLEMENT: EUROPEAN BRANDS; Europe’s hottest advertisers

01 Dec 1995 | by NICOLE DICKENSON

in the usual insurance ads. In the hedgehog ad, a Rasta driving a car swerves to avoid a hedgehog ... is a road-line painter and ends with the message: Just call Apeldoorn, (the insurance company ...

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