MARKETING FOCUS: Adwatch of the year
14 Dec 1995 | by GAIL KEMP
Centre 424 15 Direct Line Insurance TBWA/The Media Business 349 16 Burger ... -Cola CAA/McCann-Erickson 85 5 Direct Line Insurance TBWA/The Media Business ...
Union to plan and buy its pounds 15 million assault on the direct insurance marketthrough the launch ...
Centre 424 15 Direct Line Insurance TBWA/The Media Business 349 16 Burger ... -Cola CAA/McCann-Erickson 85 5 Direct Line Insurance TBWA/The Media Business ...
with the Media Shop. The win comes only a week after JWT Manchester picked up Provincial Insurance ...
. Firth-McGuckin started off in sales at Royal Insurance, where she learnt that success means you have ...
the pounds 10 million task to launch the insurance giant into the direct market....the pounds 10 million task to launch the insurance giant into the direct market. Just one week after ... insurance over the phone. Norwich Union Direct will be launched in January with a major television ... of announcements by major financial institutions that they are to launch direct insurance arms, which may ...
in the usual insurance ads. In the hedgehog ad, a Rasta driving a car swerves to avoid a hedgehog ... is a road-line painter and ends with the message: Just call Apeldoorn, (the insurance company ...
leader in the UK healthcare market. However, by 1991 its market share in private medical insurance had ... insurance background. New brand advertising was required. It was important that Bupa should not knock ...
time worrying about new business, photocopiers and National Insurance contributions than they do ...
Insurance giant Direct Line has lost a second marketing manager in as many months....Insurance giant Direct Line has lost a second marketing manager in as many months. Alison Meredith, marketing manager of Direct Line Life, has been poached by recently relaunched personal ... of Direct Line Insurance, announced his departure to Freemans. The marketing function at Direct Line ...
Legal s group communications director, Sue Green, who created the insurer s five-year-old Trust...Legal s group communications director, Sue Green, who created the insurer s five-year-old Trust us to deliver campaign has suddenly left the company. Her departure comes almost eight months after Legal s advertising and promotional responsibilities, leaving her to focus ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.