to remove filtersBELOW-THE-LINE: Will Sky’s strategic shift boost returns?
08 Dec 1995 | by HARRIET MARSH
visa card (with no annual fee), Guardian Direct insurance ( 25 cash back), low-interest loans through ...
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MARKETING FOCUS: Adwatch of the year
14 Dec 1995 | by GAIL KEMP
Centre 424 15 Direct Line Insurance TBWA/The Media Business 349 16 Burger ... -Cola CAA/McCann-Erickson 85 5 Direct Line Insurance TBWA/The Media Business ...
MARKETING MIX: PROFILE; Degrees of sophistication
08 Dec 1995 | by BEN ABRAHAMS
. Firth-McGuckin started off in sales at Royal Insurance, where she learnt that success means you have ...
THIS WEEK: Second chief to exit Direct Line
23 Nov 1995
Insurance giant Direct Line has lost a second marketing manager in as many months....Insurance giant Direct Line has lost a second marketing manager in as many months. Alison Meredith, marketing manager of Direct Line Life, has been poached by recently relaunched personal ... of Direct Line Insurance, announced his departure to Freemans. The marketing function at Direct Line ...
THIS WEEK: Legal & General director makes a dramatic exit
23 Nov 1995 | by AMANDA RICHARDS
Legal s group communications director, Sue Green, who created the insurer s five-year-old Trust...Legal s group communications director, Sue Green, who created the insurer s five-year-old Trust us to deliver campaign has suddenly left the company. Her departure comes almost eight months after Legal s advertising and promotional responsibilities, leaving her to focus ...
MARKETING MIX: If I was not in marketing...
23 Nov 1995
and Civil Engineering Benefit-Schemes insurance company ...
THIS WEEK: BRIEFS
11 Jan 1995
Agency Connections Leagas Shafron Davis Ayer has landed the pounds 30m launch campaign for Sun Alliance Connections - the new direct insurance division of Sun Alliance. The ad agency will handle TV, press and below-the-line work, with the campaigns focusing on the company s staff. NI ...
BELOW-THE-LINE: Political parties vie for direct approach
11 Jan 1995 | by CONOR DIGNAM
burgled and made insurance claims, campaigns on education for parents with children of school age ...
MOVERS
11 Jan 1995
from Churchill Insurance to become call centre manager in London Jane Finden has been ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
