14 Dec 1995
| by GAIL KEMP
Centre 424
15 Direct Line Insurance TBWA/The Media Business 349
16 Burger ...
-Cola CAA/McCann-Erickson 85
5 Direct Line Insurance TBWA/The Media Business ...
08 Dec 1995
| by LEXIE GODDARD
insurance market....insurance market.
QBO will run a six-figure consumer PR push for Norwich Union Direct, the
telephone insurance division, set to launch in January. The agency won
the business in a non-competitive pitch.
QBO has worked for Norwich Union s life insurance, pensions and general
insurance ...
01 Dec 1995
| by STEFANO HATFIELD
the pounds 10 million task to launch the insurance
giant into the direct market....the pounds 10 million task to launch the insurance
giant into the direct market.
Just one week after ...
insurance over the phone.
Norwich Union Direct will be launched in January with a major television ...
of announcements by major
financial institutions that they are to launch direct insurance arms,
which may ...
01 Dec 1995
-year review.
IFAP, which is funded by sponsorship from 50 life insurance companies
and subscriptions from ...
01 Dec 1995
| by NICOLE DICKENSON
in the usual insurance
ads.
In the hedgehog ad, a Rasta driving a car swerves to avoid a hedgehog ...
is a road-line painter and ends with the
message: Just call Apeldoorn, (the insurance company ...
23 Nov 1995
Insurance giant Direct Line has lost a second marketing manager in as
many months....Insurance giant Direct Line has lost a second marketing manager in as
many months.
Alison Meredith, marketing manager of Direct Line Life, has been poached
by recently relaunched personal ...
of Direct Line
Insurance, announced his departure to Freemans. The marketing function
at Direct Line ...
23 Nov 1995
| by AMANDA RICHARDS
Legal s group communications director, Sue Green, who created
the insurer s five-year-old Trust...Legal s group communications director, Sue Green, who created
the insurer s five-year-old Trust us to deliver campaign has suddenly
left the company.
Her departure comes almost eight months after Legal s advertising and promotional
responsibilities, leaving her to focus ...
10 Nov 1995
| by CAROLINE MARSHALL
of the big and early adopters of telemarketing
such as First Direct and Direct Line Insurance ...
12 Jan 1995
Direct Line Insurance has consolidated all its media planning and buying
into the Media Business...Direct Line Insurance has consolidated all its media planning and buying
into the Media Business Group by awarding its pounds 2 million poster
contract to its specialist agency, the Poster Business.
The Poster Business won the account after a head-to-head pitch against
PPL. The incumbent, Portland Outdoor ...