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MARKETING FOCUS: Adwatch of the year

Centre 424 15 Direct Line Insurance TBWA/The Media Business 349 16 Burger ... -Cola CAA/McCann-Erickson 85 5 Direct Line Insurance TBWA/The Media Business ...

NEWS: Norwich Union enters direct market with QBO

insurance market....insurance market. QBO will run a six-figure consumer PR push for Norwich Union Direct, the telephone insurance division, set to launch in January. The agency won the business in a non-competitive pitch. QBO has worked for Norwich Union s life insurance, pensions and general insurance ...

NEWS: Norwich Union awards Saatchi direct rethink

the pounds 10 million task to launch the insurance giant into the direct market....the pounds 10 million task to launch the insurance giant into the direct market. Just one week after ... insurance over the phone. Norwich Union Direct will be launched in January with a major television ... of announcements by major financial institutions that they are to launch direct insurance arms, which may ...

NEWS: Lansons comes under threat as IFAP reviews PR

-year review. IFAP, which is funded by sponsorship from 50 life insurance companies and subscriptions from ...

SUPPLEMENT: EUROPEAN BRANDS; Europe’s hottest advertisers

in the usual insurance ads. In the hedgehog ad, a Rasta driving a car swerves to avoid a hedgehog ... is a road-line painter and ends with the message: Just call Apeldoorn, (the insurance company ...

THIS WEEK: Second chief to exit Direct Line

Insurance giant Direct Line has lost a second marketing manager in as many months....Insurance giant Direct Line has lost a second marketing manager in as many months. Alison Meredith, marketing manager of Direct Line Life, has been poached by recently relaunched personal ... of Direct Line Insurance, announced his departure to Freemans. The marketing function at Direct Line ...

THIS WEEK: Legal & General director makes a dramatic exit

Legal s group communications director, Sue Green, who created the insurer s five-year-old Trust...Legal s group communications director, Sue Green, who created the insurer s five-year-old Trust us to deliver campaign has suddenly left the company. Her departure comes almost eight months after Legal s advertising and promotional responsibilities, leaving her to focus ...

TELEMARKETING: Does telemarketing build brands?

of the big and early adopters of telemarketing such as First Direct and Direct Line Insurance ...

NEWS: Media Business Group tightens its grip on Direct Line business

Direct Line Insurance has consolidated all its media planning and buying into the Media Business...Direct Line Insurance has consolidated all its media planning and buying into the Media Business Group by awarding its pounds 2 million poster contract to its specialist agency, the Poster Business. The Poster Business won the account after a head-to-head pitch against PPL. The incumbent, Portland Outdoor ...

 

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