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SUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by More O’Ferrall Adshel: Multi-Media Campaign

leader in the UK healthcare market. However, by 1991 its market share in private medical insurance had ... insurance background. New brand advertising was required. It was important that Bupa should not knock ...

BELOW-THE-LINE: Political parties vie for direct approach

burgled and made insurance claims, campaigns on education for parents with children of school age ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.