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MEDIA: FOR THE RECORD

Union to plan and buy its pounds 15 million assault on the direct insurance marketthrough the launch ...

MARKETING FOCUS: Adwatch of the year

Centre 424 15 Direct Line Insurance TBWA/The Media Business 349 16 Burger ... -Cola CAA/McCann-Erickson 85 5 Direct Line Insurance TBWA/The Media Business ...

SUPPLEMENT: APG CREATIVE PLANNING AWARDS; Sponsored by More O’Ferrall Adshel: Multi-Media Campaign

leader in the UK healthcare market. However, by 1991 its market share in private medical insurance had ... insurance background. New brand advertising was required. It was important that Bupa should not knock ...

MOVERS

Collins North. She will be working on the J. D. Williams and Colonnade Insurance accounts among others...for WWAV Rapp Collins North. She will be working on the J. D. Williams and Colonnade Insurance accounts ...

MEDIA: HEADLINER; Channel 5 triumph finds TV’s tough talker anticipating fun

-old Dyke - who is the son of an insurance salesman and who apparently once harboured ambitions ...

THIS WEEK: BRIEFS

Agency Connections Leagas Shafron Davis Ayer has landed the pounds 30m launch campaign for Sun Alliance Connections - the new direct insurance division of Sun Alliance. The ad agency will handle TV, press and below-the-line work, with the campaigns focusing on the company s staff. NI ...

BELOW-THE-LINE: Political parties vie for direct approach

burgled and made insurance claims, campaigns on education for parents with children of school age ...

 

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