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NEWS: Media Business Group tightens its grip on Direct Line business

Direct Line Insurance has consolidated all its media planning and buying into the Media Business...Direct Line Insurance has consolidated all its media planning and buying into the Media Business Group by awarding its pounds 2 million poster contract to its specialist agency, the Poster Business. The Poster Business won the account after a head-to-head pitch against PPL. The incumbent, Portland Outdoor ...

THIS WEEK: BRIEFS

Agency Connections Leagas Shafron Davis Ayer has landed the pounds 30m launch campaign for Sun Alliance Connections - the new direct insurance division of Sun Alliance. The ad agency will handle TV, press and below-the-line work, with the campaigns focusing on the company s staff. NI ...

BELOW-THE-LINE: Political parties vie for direct approach

burgled and made insurance claims, campaigns on education for parents with children of school age ...

MOVERS

from Churchill Insurance to become call centre manager in London Jane Finden has been ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.