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PR WEEK: Diary; Keeping abreast of the sensitivity of readers

page may remember the shot of a less than well-clad model, promoting specialist insurance broker GRIP...Every picture tells a story but certain pictures give too much away. Readers of last week s Diary page may remember the shot of a less than well-clad model, promoting specialist insurance broker GRIP. Money Marketing also covered the stunt using an identical print - except, that is ...

NEWS: STOP PRESS

Uncertain PR future at societies merger Mike Jones, head of Sun Alliance group corporate affairs, and Roy Randall, Royal Insurance head of group corporate relations, have said it is too early to predict what will happen to PR staff and agencies working for the soon-to-merge companies. Sun Alliance ...

FOCUS: ADVERTORIALS; Securing write of way from editors

Direct is moving into life insurance and will certainly use advertorials for this product, according ...

NEWS: Swinburn takes reins at Eagle Star

the insurer s public relations activities worldwide....Eagle Star has appointed Paul Swinburn to the new post of corporate affairs director to head up the insurer s public relations activities worldwide. Swinburn, previously corporate communications director for two-and-a- half years with responsibility for PR and advertising in the UK, will now take ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.