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MEDIA: HEADLINER; Loyal director emerges from the shade to head MGM Brann

06 Dec 1996 | by GORDON MACMILLAN

activity for years. MGM s first client was the Insurance Service, the direct arm of Royal Insurance ...

THIS WEEK: Barclays banks on TV ads again

14 Nov 1996 | by PATRICK BARRETT

, such as insurance. NatWest has since launched a similar product and other banks are expected to follow suit ...

THIS WEEK: BRIEFS

31 Oct 1996

Star role Insurance company Eagle Star is to recruit a director of marketing communications as part of a drive to raise its brand profile. The appointee will be responsible for advertising and brand development and will report to marketing director Steve Wigzell. Vodafone MD ...

Business Performance League 7 October 1996

11 Oct 1996

for a rival insurance client alluded to by TBWA s chairman, Jo Hoare, in Campaign two weeks ago ...

DIRECT MARKETING: ‘All marketing is direct’

19 Sep 1996

the financial sector is rocketing , fuelled by competition in credit cards, loans and insurance ...

ADVERTISING & PROMOTION: CU realigns into K Advertising

05 Sep 1996 | by PATRICK BARRETT

Commercial Union has shifted its direct response advertising business from TBWA to K Advertising after a review of its marketing strategy. The insurer is combining its corporate and direct response advertising in a bid to distance the Commercial Union brand from operators such as Direct Line ...

INTEGRATED: MARKETING CHALLENGE; Direct marketing lessens the pain of finding car insurance

02 Aug 1996 | by TOM RAYFIELD

and the reality The cost of renewing my younger son s car insurance on his 19th birthday in June makes ... birthday), we started collecting all the car insurance mail-shots that dropped on to our mat. About eight ... unbeatable offers on car and home-contents insurance. We ended up with ten insurance companies apparently ...

THIS WEEK: DM chief to quit PPP

01 Aug 1996

Alison Meredith, PPP healthcare s head of direct marketing, is to leave the company after only nine months to take up a post with a direct- marketing agency. Meredith joined the company last November from Direct Line insurance with a brief to overhaul the healthcare provider s direct ...

SUPPLEMENT: DIRECT MARKETING; About time for the team approach

11 Jul 1996 | by CATHY BOND

and cheaper medical insurance, says Croome. The agency s rule of thumb is that all direct work should ...

ADVERTISING & PROMOTION: Agency profile; Claydon Heeley

04 Jul 1996

insurance product; fundraising for The Conservative Party; and an integrated campaign for Pepsi Max ...

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