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Emma Hall gauges initial reaction to the innovative specifications in Pliatzky 2
The banking market, which this week learned it was to be joined by retailer Sainsbury s, is to see two more entrants. Leading insurers Commercial Union and General Accident are both set to launch banking services.
Tom Rayfield takes direct mail through its paces and discovers a gap between the writing and the reality
Insurance companies are set to spend millions of pounds advertising new policies aimed at covering care bills for the elderly.
The combined pounds 27 million advertising account created by the merger of Sun Alliance and Royal Insurance will be put up for pitch.
The weekly analysis of advertisement recall sponsored by, the Marketing forum 1996
Next time you are called into the TV studios to defend your company s good name you d better check out the props, as Elizabeth Male, press and media manager for house insurer NHBC, discovered.
NFU Mutual Insurance, the 100-year-old insurance arm of the National Farmers Union, has been talking to agencies about how best to move beyond its traditional farming client base.
Legal & General recently entered the crowded private medical insurance (PMI) market with Lifetime HealthCare, a product which encompasses complementary therapies such as acupuncture and osteopathy. The PR campaign coincided with the opening of a direct sales call centre and a poster campaign.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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