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CAMPAIGN CRAFT: THE CREATIVE ISSUE; Will new guidelines spell the end of insurance wrangles?

, there s an experienced insurance broker and a sound insurance agreement. Last week, after two years ... introduction, Lamb draws attention to the report s major development - the new production and insurance briefing specification (PIBS) which, for the first time, aims to spell out the division of insurance ...

NEWS: Royal Sun Alliance heralds its new name with celebrity help

The insurance company, Royal Sun Alliance, has unveiled a pounds 5 million campaign introducing...The insurance company, Royal Sun Alliance, has unveiled a pounds 5 million campaign introducing its new name, despite the fact that it has not yet finalised which advertising agency will run the account. Arc Advertising, which handled Royal Insurance s ads, created the campaign. It uses ...

NEWS: NMMS picks up contract to sell ADHunter advertising

. This could, for instance, include an insurance company providing an online quote service that is linked ...

FEATURE: Do banks understand brands?

and falling popularity and face competition from building societies, direct bankers, insurance companies ... , but lends and takes deposits.) Background in insurance broking. With his formidable competitive ... the UK s long-term insurance market lender. Its heritage and huge salesforce ( man from the Pru ...

MEDIA: HEADLINER; Loyal director emerges from the shade to head MGM Brann

activity for years. MGM s first client was the Insurance Service, the direct arm of Royal Insurance ...

Media-only business Performance League

Endsleigh Insurance 8.2 - 8.2 Services 22 20= The Media ...

NEWS: Pliatzky rejigs code on making commercials

booklet, which was originally published in 1987. New chapters look at animation, insurance, the employment of artists and multinational commercials. Talking about the insurance guidelines, Lamb warned: The industry used to take basic insurance cover for granted, but we are now recommending ...

MEDIA: for the record

. Channel 4 has gained nearly 50 per cent of this year s brand response TV advertising in the insurance ... carried more than 48 per cent of the insurance sector s advertising on TV. It has also built a 40 per ...

NEWS: 1996 BUDGET; Tax relief blow to agencies’wages

to avoid paying National Insurance contributions. The proposals could also hinder the attempts ...

MEDIA: PERSPECTIVE; Archive research might spark more creativity in radio

dialogue behind - hence the proliferation of radio ads (such as Admiral Insurance) in which ...

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