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NEWS: STOP PRESS

marketing. Taylor worked as deputy marketing director for general insurance on the bank s aborted direct-insurance ...

NEWS: Norwich Union hires AD chief before flotation

Norwich Union has appointed David Sims as group head of marketing as part of the insurance group...Norwich Union has appointed David Sims as group head of marketing as part of the insurance group s preparations for its expected stock flotation next year. Sims, currently marketing director at Allied Dunbar, will take up his post early next year and oversee all the company s marketing. Norwich ...

ADVERTISING & PROMOTION: Merged Royal & Sun Alliance roll out first TV ads

the pounds 5.3bn merger of Royal Insurance and Sun Alliance earlier this year....it aimed to build a powerful new brand. Royal Insurance and Sun Alliance are strong brands ...

MEDIA: ITV blasts code on sponsorship

: A private health insurer may not sponsor a modern UK medical drama. In October 1994 ...

MARKET RESEARCH: The art of perception

. Insurance companies did not rank very highly in the survey. Motor insurance companies were surveyed ... in this category, but it only came in at 83. The other six motor insurance companies surveyed all ranked outside ... and Commercial Union. Churchill Insurance and Royal Insurance formed another group lower down the rankings ...

ADVERTISING & PROMOTION: Green Flag kits out for ad fight

major assault on the insurance market next year....Green Flag has put its creative account up for pitch in preparation for what is expected to be a major assault on the insurance market next year. The company plans to build on the high level ... and the RAC with campaigns backing its vehicle, home insurance, and medical assistance operations ...

ADVERTISING & PROMOTION: ‘Bad’ ads do good business’

launched two months ago, plays on the perceived dullness of insurance. It polarises opinions. People ...

SUPPLEMENT: IPA ADVERTISING EFFECTIVENESS AWARDS 1996; SPECIAL PRIZES

SPECIAL PRIZE: DIRECT RESPONSE Client: Frizzell Financial Services Title: Frizzell Insurance ... Services out of its preferred niche of selling insurance to members of professional associations into a ... who were a good insurance risk, not the boy racer brigade. For Frizzell s first ...

THIS WEEK: Barclays banks on TV ads again

, such as insurance. NatWest has since launched a similar product and other banks are expected to follow suit ...

THIS WEEK: Abbey shake-up follows Future

of customer marketing in the fallout from its cancellation of the pounds 20m Future insurance brand two weeks...of customer marketing in the fallout from its cancellation of the pounds 20m Future insurance brand two ... responsibility has been devolved to different business departments within Abbey, such as insurance, retail ... the retail savings operation. Elaine Robinson, marketing director for group insurance, has also been ...

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