19 Dec 1996
marketing. Taylor worked as deputy marketing director for
general insurance on the bank s aborted direct-insurance ...
12 Dec 1996
| by PATRICK BARRETT
Norwich Union has appointed David Sims as group head of marketing as
part of the insurance group...Norwich Union has appointed David Sims as group head of marketing as
part of the insurance group s preparations for its expected stock
flotation next year.
Sims, currently marketing director at Allied Dunbar, will take up his
post early next year and oversee all the company s marketing.
Norwich ...
12 Dec 1996
the pounds 5.3bn merger of Royal Insurance and
Sun Alliance earlier this year....it aimed to
build a powerful new brand. Royal Insurance and Sun Alliance are strong
brands ...
12 Dec 1996
| by ANNA GRIFFITHS
: A private
health insurer may not sponsor a modern UK medical drama.
In October 1994 ...
28 Nov 1996
| by KAREN DEMPSEY
.
Insurance companies did not rank very highly in the survey. Motor
insurance companies were surveyed ...
in this category, but it only came in at 83.
The other six motor insurance companies surveyed all ranked outside ...
and Commercial Union. Churchill Insurance and
Royal Insurance formed another group lower down the rankings ...
21 Nov 1996
| by PATRICK BARRETT
major assault on the insurance market next
year....Green Flag has put its creative account up for pitch in preparation for
what is expected to be a major assault on the insurance market next
year.
The company plans to build on the high level ...
and the RAC with campaigns backing
its vehicle, home insurance, and medical assistance operations ...
21 Nov 1996
| by HARRIET MARSH
launched two months ago, plays on the
perceived dullness of insurance. It polarises opinions. People ...
14 Nov 1996
SPECIAL PRIZE: DIRECT RESPONSE
Client: Frizzell Financial Services
Title: Frizzell Insurance ...
Services out of its
preferred niche of selling insurance to members of professional
associations into a ...
who were a good insurance risk, not the boy racer brigade.
For Frizzell s first ...
14 Nov 1996
| by PATRICK BARRETT
, such as insurance. NatWest has since
launched a similar product and other banks are expected to follow suit ...
07 Nov 1996
of customer marketing in the fallout from its
cancellation of the pounds 20m Future insurance brand two weeks...of customer marketing in the fallout from its
cancellation of the pounds 20m Future insurance brand two ...
responsibility has been devolved to different
business departments within Abbey, such as insurance, retail ...
the retail savings operation. Elaine Robinson, marketing director
for group insurance, has also been ...