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Media-only Business Performance League October 1996

01 Nov 1996

.2* Insurance Services 20= 18= Media Factory The Telegraph 8.0 - 8.0 20= 18 ...

MEDIA: FORUM; Can ITV really change the face of airtime trading?

01 Nov 1996 | by ALASDAIR REID

of trading that gives an insurance policy to agencies, clients and media owners. So why does ITV want ...

THIS WEEK: Insurance firms put bank sector under pressure

31 Oct 1996 | by AMANDA RICHARDS

two more entrants. Leading insurers Commercial Union and General Accident are both set to launch..., is to see two more entrants. Leading insurers Commercial Union and General Accident are both set to launch banking services. The insurers, both of whom offer a range of general insurance and investment ... of England for a banking licence, opting instead for joint ventures. The two insurers sought to play ...

THIS WEEK: Midland Direct set to relaunch

31 Oct 1996 | by AMANDA RICHARDS

Midland Bank is set to appoint DMB Direct insurance arm, which has had a disappointing performance...Midland Bank is set to appoint DMB Direct insurance arm, which has had a disappointing performance since its launch just over a year ago Midland Direct was launched following the success ... Midland customers and offers home insurance, travel insurance and mortgage repayment protection over ...

ADVERTISING & PROMOTION: Arc wins launch for Royal & Sun

31 Oct 1996 | by PATRICK BARRETT

to introduce the company to consumers, following the pounds 5.3bn merger of Sun Alliance and Royal Insurance...Royal s chances of securing the main advertising business for the combined insurance company, which could be worth around pounds 20m. Arc previously held Royal Insurance s pounds 11.5m account, while Leagas Shafron Davis was responsible for Sun Alliance s pounds 10m account. A source ...

THIS WEEK: BRIEFS

31 Oct 1996

Star role Insurance company Eagle Star is to recruit a director of marketing communications as part of a drive to raise its brand profile. The appointee will be responsible for advertising and brand development and will report to marketing director Steve Wigzell. Vodafone MD ...

THIS WEEK: JS bank launch takes on Tesco

31 Oct 1996 | by JULIAN LEE

accounts, PEPs, pensions and insurance in the marketing tie-up between Sainsbury s and its partner ...

SUPPLEMENT: PUBLIC RELATIONS; Integrating the delivery

31 Oct 1996 | by KEN GOFTON

s Virgin Group launched a new financial offshoot: Virgin Direct. First offering PEPs, then insurance ...

MEDIA: In tune with brand response

31 Oct 1996 | by ANDY FRY

s national sister service, Virgin AM, has also talked classic direct-response client Admiral Insurance ...

NEWS: Standard Life poised to review ad account

25 Oct 1996

Standard Life is talking to agencies about the possibility of calling a full review of its advertising business. The Edinburgh-based insurance company is contacting agencies for credentials ... , is under scrutiny because of growing competition in the insurance market. It bills just over pounds 1 ...

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