to remove filtersADVERTISING & PROMOTION: ‘Bad’ ads do good business’
21 Nov 1996 | by HARRIET MARSH
launched two months ago, plays on the perceived dullness of insurance. It polarises opinions. People ...
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NEWS: STOP PRESS
13 Dec 1996
Royal and Sun Alliance see incumbents The recently-merged Royal and Sun Alliance Insurance Group last week saw presentations from Shandwick Consultants and Brunswick PR. Before the merger Shandwick worked for the Royal while Brunswick handled Sun Alliance. Lebus to quit Dewe Rogerson ...
NEWS: STOP PRESS
01 Nov 1996
and insurance broking firm Marsh and McLennan FINPRO to launch a crisis communications service for businesses. The insurance covers the costs of advice and implementing a crisis management programme. Griffiths ...
NEWS: PR EUROPE
01 Nov 1996
BUDAPEST: Polgar takes over at H s second biggest PR agency with clients including Tesco, PepsiCo, Nissan and the ministries of transport and the interior. BRUSSELS: Generali shortlists two Italian insurance group Generali is looking for a PR agency to help raise its corporate ...
THIS WEEK: Insurance firms put bank sector under pressure
31 Oct 1996 | by AMANDA RICHARDS
two more entrants. Leading insurers Commercial Union and General Accident are both set to launch..., is to see two more entrants. Leading insurers Commercial Union and General Accident are both set to launch banking services. The insurers, both of whom offer a range of general insurance and investment ... of England for a banking licence, opting instead for joint ventures. The two insurers sought to play ...
THIS WEEK: BRIEFS
31 Oct 1996
Star role Insurance company Eagle Star is to recruit a director of marketing communications as part of a drive to raise its brand profile. The appointee will be responsible for advertising and brand development and will report to marketing director Steve Wigzell. Vodafone MD ...
THIS WEEK: JS bank launch takes on Tesco
31 Oct 1996 | by JULIAN LEE
accounts, PEPs, pensions and insurance in the marketing tie-up between Sainsbury s and its partner ...
NEWS: QBO drives home the ‘drink drive’ warning
18 Oct 1996 | by LEXIE GODDARD
to anti drink-drive messages. The Quentin Bell Organisation is talking to insurance firms ...
THIS WEEK: Tesco check out new services as card hits target
10 Oct 1996 | by JULIAN LEE, AMANDA RICHARDS
, PEPs and possibly insurance. ...
THIS WEEK: BRIEFS
26 Sep 1996
Gay insurance push...Gay insurance push An independent financial adviser is launching a flyposter campaign attacking insurance companies for their high premiums for gay people. Massow, a subsidiary of IMA ... about and Perhaps you shouldn t ring the Royal , to offer independent advice on insurers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
