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CAMPAIGN CRAFT: THE CREATIVE ISSUE; Will new guidelines spell the end of insurance wrangles?

, there s an experienced insurance broker and a sound insurance agreement. Last week, after two years ... introduction, Lamb draws attention to the report s major development - the new production and insurance briefing specification (PIBS) which, for the first time, aims to spell out the division of insurance ...

NEWS: Royal Sun Alliance heralds its new name with celebrity help

The insurance company, Royal Sun Alliance, has unveiled a pounds 5 million campaign introducing...The insurance company, Royal Sun Alliance, has unveiled a pounds 5 million campaign introducing its new name, despite the fact that it has not yet finalised which advertising agency will run the account. Arc Advertising, which handled Royal Insurance s ads, created the campaign. It uses ...

NEWS: PR EUROPE

Belgium gets Attitudes Attitudes Public Relations is tipped to win the PR account from insurance ...

NEWS: STOP PRESS

Royal and Sun Alliance see incumbents The recently-merged Royal and Sun Alliance Insurance Group last week saw presentations from Shandwick Consultants and Brunswick PR. Before the merger Shandwick worked for the Royal while Brunswick handled Sun Alliance. Lebus to quit Dewe Rogerson ...

FEATURE: Do banks understand brands?

and falling popularity and face competition from building societies, direct bankers, insurance companies ... , but lends and takes deposits.) Background in insurance broking. With his formidable competitive ... the UK s long-term insurance market lender. Its heritage and huge salesforce ( man from the Pru ...

NEWS: Norwich Union hires AD chief before flotation

Norwich Union has appointed David Sims as group head of marketing as part of the insurance group...Norwich Union has appointed David Sims as group head of marketing as part of the insurance group s preparations for its expected stock flotation next year. Sims, currently marketing director at Allied Dunbar, will take up his post early next year and oversee all the company s marketing. Norwich ...

ADVERTISING & PROMOTION: Merged Royal & Sun Alliance roll out first TV ads

the pounds 5.3bn merger of Royal Insurance and Sun Alliance earlier this year....it aimed to build a powerful new brand. Royal Insurance and Sun Alliance are strong brands ...

ADVERTISING & PROMOTION: Green Flag kits out for ad fight

major assault on the insurance market next year....Green Flag has put its creative account up for pitch in preparation for what is expected to be a major assault on the insurance market next year. The company plans to build on the high level ... and the RAC with campaigns backing its vehicle, home insurance, and medical assistance operations ...

CAMPAIGNS: FINANCIAL SERVICES; Prudential bank plays it straight

insurance market, it made sense for the Prudential, the UK s largest life insurer, to fight back, offering ... insurance policies each year. The new bank opened on 1 October and will operate over the telephone ...

SUPPLEMENT: IPA ADVERTISING EFFECTIVENESS AWARDS 1996; SPECIAL PRIZES

SPECIAL PRIZE: DIRECT RESPONSE Client: Frizzell Financial Services Title: Frizzell Insurance ... Services out of its preferred niche of selling insurance to members of professional associations into a ... who were a good insurance risk, not the boy racer brigade. For Frizzell s first ...

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