13 Dec 1996
| by EMMA HALL
, there s an experienced insurance broker
and a sound insurance agreement.
Last week, after two years ...
introduction, Lamb draws attention to the report s major
development - the new production and insurance briefing specification
(PIBS) which, for the first time, aims to spell out the division of
insurance ...
13 Dec 1996
| by ANNE-MARIE CRAWFORD
The insurance company, Royal Sun Alliance, has unveiled a pounds 5
million campaign introducing...The insurance company, Royal Sun Alliance, has unveiled a pounds 5
million campaign introducing its new name, despite the fact that it has
not yet finalised which advertising agency will run the account.
Arc Advertising, which handled Royal Insurance s ads, created the
campaign. It uses ...
13 Dec 1996
Belgium gets Attitudes
Attitudes Public Relations is tipped to win the PR account from
insurance ...
13 Dec 1996
Royal and Sun Alliance see incumbents
The recently-merged Royal and Sun Alliance Insurance Group last week saw
presentations from Shandwick Consultants and Brunswick PR. Before the
merger Shandwick worked for the Royal while Brunswick handled Sun
Alliance.
Lebus to quit Dewe Rogerson ...
13 Dec 1996
| by BRENDAN LLEWELLYN
and falling
popularity and face competition from building societies, direct bankers,
insurance companies ...
, but lends and takes
deposits.)
Background in insurance broking. With his formidable competitive ...
the
UK s long-term insurance market lender. Its heritage and huge salesforce
( man from the Pru ...
12 Dec 1996
| by PATRICK BARRETT
Norwich Union has appointed David Sims as group head of marketing as
part of the insurance group...Norwich Union has appointed David Sims as group head of marketing as
part of the insurance group s preparations for its expected stock
flotation next year.
Sims, currently marketing director at Allied Dunbar, will take up his
post early next year and oversee all the company s marketing.
Norwich ...
12 Dec 1996
the pounds 5.3bn merger of Royal Insurance and
Sun Alliance earlier this year....it aimed to
build a powerful new brand. Royal Insurance and Sun Alliance are strong
brands ...
21 Nov 1996
| by PATRICK BARRETT
major assault on the insurance market next
year....Green Flag has put its creative account up for pitch in preparation for
what is expected to be a major assault on the insurance market next
year.
The company plans to build on the high level ...
and the RAC with campaigns backing
its vehicle, home insurance, and medical assistance operations ...
15 Nov 1996
| by SUE BEENSTOCK
insurance market, it made sense for the
Prudential, the UK s largest life insurer, to fight back, offering ...
insurance policies each year. The new
bank opened on 1 October and will operate over the telephone ...
14 Nov 1996
SPECIAL PRIZE: DIRECT RESPONSE
Client: Frizzell Financial Services
Title: Frizzell Insurance ...
Services out of its
preferred niche of selling insurance to members of professional
associations into a ...
who were a good insurance risk, not the boy racer brigade.
For Frizzell s first ...