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THIS WEEK: BRIEFS

. Shopping for a deal Consumers using direct insurers are price conscious and will shop around ... % of consumers who changed insurer did so to find a cheaper deal and 64% sought four or more quotes. A ...

NEWS: Kaye scoops only D&AD gold

for women drivers, a radio ad for Swinton Insurance. Chris Palmer picked up a silver for his ...

ADVERTISING: BRIEFS

health insurer since running ads on Meridian TV, according to a Gallup poll. The ads, created ...

NEWS: OA&R consumer review prompted by departures

Insurance Europe and Czech Invest She said she was recruiting seven new people including a ...

NEWS: HOTLINE

million Abbey National General Insurance media planning and buying account. Media Audits is understood...Seven media companies are understood to have received an initial brief for the new pounds 10 million Abbey National General Insurance media planning and buying account. Media Audits is understood to be acting as a consultant on the pitch. A shortlist is expected within the next few weeks. Bartle ...

THIS WEEK: BRIEFS

& General is planning to launch new motor insurance products targeting women drivers as part of a continuous four-year direct marketing push for the motor insurance division. Target Direct has been ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.