marketing. Taylor worked as deputy marketing director for general insurance on the bank s aborted direct-insurance ...
, there s an experienced insurance broker and a sound insurance agreement. Last week, after two years ... introduction, Lamb draws attention to the report s major development - the new production and insurance briefing specification (PIBS) which, for the first time, aims to spell out the division of insurance ...
The insurance company, Royal Sun Alliance, has unveiled a pounds 5 million campaign introducing...The insurance company, Royal Sun Alliance, has unveiled a pounds 5 million campaign introducing its new name, despite the fact that it has not yet finalised which advertising agency will run the account. Arc Advertising, which handled Royal Insurance s ads, created the campaign. It uses ...
the pounds 5.3bn merger of Royal Insurance and Sun Alliance earlier this year....it aimed to build a powerful new brand. Royal Insurance and Sun Alliance are strong brands ...
: A private health insurer may not sponsor a modern UK medical drama. In October 1994 ...
booklet, which was originally published in 1987. New chapters look at animation, insurance, the employment of artists and multinational commercials. Talking about the insurance guidelines, Lamb warned: The industry used to take basic insurance cover for granted, but we are now recommending ...
. Channel 4 has gained nearly 50 per cent of this year s brand response TV advertising in the insurance ... carried more than 48 per cent of the insurance sector s advertising on TV. It has also built a 40 per ...
major assault on the insurance market next year....Green Flag has put its creative account up for pitch in preparation for what is expected to be a major assault on the insurance market next year. The company plans to build on the high level ... and the RAC with campaigns backing its vehicle, home insurance, and medical assistance operations ...
SPECIAL PRIZE: DIRECT RESPONSE Client: Frizzell Financial Services Title: Frizzell Insurance ... Services out of its preferred niche of selling insurance to members of professional associations into a ... who were a good insurance risk, not the boy racer brigade. For Frizzell s first ...
, such as insurance. NatWest has since launched a similar product and other banks are expected to follow suit ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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