to remove filtersTHIS WEEK: BRIEFS
10 Oct 1996
. Toy dog story The latest ad campaign for Churchill Insurance from Leo Burnett has generated ... July. Smee is head of life insurance at the Association of British Insurers. Guide ...
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THIS WEEK: BRIEFS
31 Oct 1996
Star role Insurance company Eagle Star is to recruit a director of marketing communications as part of a drive to raise its brand profile. The appointee will be responsible for advertising and brand development and will report to marketing director Steve Wigzell. Vodafone MD ...
INTEGRATED: ON THE RECORD
27 Sep 1996 | by MICHELE MARTIN
, retail or health insurance. Tell me more. It s a truly integrated launch and we ve ...
INFORMATION TECHNOLOGY: Tapping into the data revolution
08 Aug 1996 | by CLIVE COULDWELL
divided into six key business units: card, retail banking, insurance, life We could see that we had ...
CUSTOMER LOYALTY: Plastic power
06 Jun 1996 | by ANDY FRY
to compete in the financial services heartland. In a smart environment, Shell car insurance or Tesco ...
ADVERTISING: BRIEFS
04 Apr 1996
health insurer since running ads on Meridian TV, according to a Gallup poll. The ads, created ...
NEWS: HOTLINE
02 Feb 1996
million Abbey National General Insurance media planning and buying account. Media Audits is understood...Seven media companies are understood to have received an initial brief for the new pounds 10 million Abbey National General Insurance media planning and buying account. Media Audits is understood to be acting as a consultant on the pitch. A shortlist is expected within the next few weeks. Bartle ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
