11 Oct 1996
| by DAVID TEATHER
to establish green
credentials, but if you re selling car insurance anyway then what the
hell ...
, and
Norwich Union, which offered petrol discounts in return for signing up
to its car insurance plan ...
27 Sep 1996
| by GREG DELANEY
I felt watching Eagle Star s attempt to sell me home
insurance, but then, that s what they wanted me to feel because they ve
built a whole campaign on the simple premise that home insurance ...
caption tells us that home insurance is about as interesting but could
we please ring this number ...
29 Aug 1996
, Gerry Scott, has - although at the time she
was a WWAV client herself at AA-Insurance:...Ever been tempted by an ad in your local paper? WWAV Rapp Collins s
client services director, Gerry Scott, has - although at the time she
was a WWAV client herself at AA-Insurance:
WWAV took a group of us to Epsom Races and, after placing a pounds 5
bet, I won pounds 500. I ...
25 Jul 1996
.
Shopping for a deal
Consumers using direct insurers are price conscious and will shop around ...
% of consumers who changed insurer did so
to find a cheaper deal and 64% sought four or more quotes.
A ...
27 Jun 1996
Bernice Weston, the millionairess who founded the Weightwatchers empire,
is launching a club for over-50s, which she says will help shape the way
brands are marketed to older consumers.
Royal Insurance is sponsoring a pilot launch for Agepower on July 5. The
club will offer nationwide classes ...
20 Jun 1996
by motivating them to sell its finance and insurance products.
Working with The Real Adventure ...
13 Jun 1996
| by ALISTAIR OSBOURNE
over the phone, a process he
likens to the techniques of Direct Line Insurance, because both of us ...
09 May 1996
Agency to work on
campaigns for two insurance products, Payment Protection Plan and Value
Guaranteed Insurance.
Family entertainment
United Airlines has joined with McDonald s and Kid Rhino ...
09 May 1996
| by SUE BRYANT
, which runs
several loyalty programmes for banks, insurance companies and retailers ...
02 May 1996
an ad campaign
in support of the title.
GRE has bought up RAC Insurance brokers for pounds 50m and will take
over the marketing of the RAC brand for all of its insurance services
and roadside assistance ...