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AMBIENT MEDIA: If it moves put an ad on it

to establish green credentials, but if you re selling car insurance anyway then what the hell ... , and Norwich Union, which offered petrol discounts in return for signing up to its car insurance plan ...

Private view

I felt watching Eagle Star s attempt to sell me home insurance, but then, that s what they wanted me to feel because they ve built a whole campaign on the simple premise that home insurance ... caption tells us that home insurance is about as interesting but could we please ring this number ...

MARKETING MIX: Persuaders persuaded

, Gerry Scott, has - although at the time she was a WWAV client herself at AA-Insurance:...Ever been tempted by an ad in your local paper? WWAV Rapp Collins s client services director, Gerry Scott, has - although at the time she was a WWAV client herself at AA-Insurance: WWAV took a group of us to Epsom Races and, after placing a pounds 5 bet, I won pounds 500. I ...

THIS WEEK: BRIEFS

. Shopping for a deal Consumers using direct insurers are price conscious and will shop around ... % of consumers who changed insurer did so to find a cheaper deal and 64% sought four or more quotes. A ...

THIS WEEK: Over-50 club to fight ageist ads

Bernice Weston, the millionairess who founded the Weightwatchers empire, is launching a club for over-50s, which she says will help shape the way brands are marketed to older consumers. Royal Insurance is sponsoring a pilot launch for Agepower on July 5. The club will offer nationwide classes ...

SUPPLEMENT: Finance

by motivating them to sell its finance and insurance products. Working with The Real Adventure ...

MARKETING FOCUS: Voyages of discovery

over the phone, a process he likens to the techniques of Direct Line Insurance, because both of us ...

BELOW-THE-LINE: BRIEFS

Agency to work on campaigns for two insurance products, Payment Protection Plan and Value Guaranteed Insurance. Family entertainment United Airlines has joined with McDonald s and Kid Rhino ...

SUPPLEMENT: INCENTIVE ’96; Keeping the faithful

, which runs several loyalty programmes for banks, insurance companies and retailers ...

THIS WEEK: STOP PRESS

an ad campaign in support of the title. GRE has bought up RAC Insurance brokers for pounds 50m and will take over the marketing of the RAC brand for all of its insurance services and roadside assistance ...

 

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