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12 Dec 1997 | by CLAIRE BEALE
appraisal. In this month s report, an ad for Direct Line Insurance was considered to be misleading ...
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Daewoo reveals Christmas work
19 Dec 1997 | by MAIRI CLARK
years worth of insurance, warranty and servicing that comes free with Daewoo cars. Champagne ...
MARKETING FOCUS: Adwatch of the year - In this year’s review of the major stars in the Adwatch charts, Gail Kemp finds out which companies, brands and ad campaigns were hits with the public
11 Dec 1997 | by GAIL KEMP
-Erickson), Direct Line motor insurance (Mortimer Whittaker O Sullivan) Kleenex Ultra (FCB) and St Ivel Utterly ... .4 Motor Insurance The Media Business 17= - Tesco Lowe Howard-Spink/ 77 26 ... O Sullivan/ 2,453 5.7 Home Insurance The Media Business 20 ...
SPONSORSHIP: 999, which sponsorship do you require? - Police vans paid for by breweries have generated criticism but, as Robert Gray reports, private sector funding is reducing the pressure on the emergency services
11 Dec 1997 | by ROBERT GRAY
located in less densely urban locations). Companies such as Cornhill Insurance and Radio Aire have ...
ITC suspends Direct Line commercial by Mortimer Whittaker
05 Dec 1997 | by ANNA GRIFFITHS
The Institute of Insurance Brokers is claiming a first-round victory in its battle against a...The Institute of Insurance Brokers is claiming a first-round victory in its battle against a Direct Line motor insurance commercial following the Independent Television Commission s decision ... than 30 complaints - all from the insurance industry or interested parties - are complete ...
Lombard seeks additional agency
05 Dec 1997 | by JEMIMAH BAILEY
Insurance Services for 18 months. ...
Carlton phases out old-fashioned local cinema advertising
05 Dec 1997 | by ANNA GRIFFITHS
an insurance policy for small business. Peter Howard-Williams, the sales director at CSA s main rival ...
CAMPAIGN DIRECT: VIEWPOINT - Traditional shops will survive by welcoming integrated challenges
05 Dec 1997 | by MICHAEL BIRKIN, president of Diversifie
, for other industries such as banking and insurance). Is integration in the late 90s going to be more ...
Media: Standard Life decides
04 Dec 1997 | by AMANDA LUTCHFORD
Scottish insurance giant Standard Life has appointed Edinburgh-based media independent Feather...Scottish insurance giant Standard Life has appointed Edinburgh-based media independent Feather Brooksbank to handle its pounds 10m centralised media account, as it gears up for the launch of its ... campaign through Faulds. The insurer is expected to return to TV with commercials for its new ...
Thorn reviews rentals brands
04 Dec 1997 | by LISA CAMPBELL
in the rental market, the result of an increase in insurance premium tax which forced it to increase its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
