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CAMPAIGN INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH. From a digital goldfish to virtual kiosks, new-media professionals pick 1997’s winning interactive efforts

traffic information, tips for insuring your car or buying one second-hand - as well as providing a ...

CAMPAIGN DIRECT: VIEWPOINT - Traditional shops will survive by welcoming integrated challenges

, for other industries such as banking and insurance). Is integration in the late 90s going to be more ...

THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH: Invasive or persuasive: is push technology the most effective way to publicise your message on the Net?

desktop, perhaps with other relevant promotions such as travel insurance or suntan oil. Equally ...

INTERNET: Wake up to Web brands - European firms are fast falling behind their US rivals when it comes to brand building on the Internet, writes David Sumner Smith

. The market for goods and services that have the best potential for Web retailing are: insurance ... good example of the potential of cybertrading. The same insurance product could be positioned ... insurance sales will rise from nothing in 1996 to between dollars 18bn and dollars 19bn (pounds 10.9bn ...

MARKETING TECHNOLOGY: Trading on security - The Consumers’ Association’s call for a national Internet regulator is ill-judged. The electronic commerce industry has introduced its own measures to safeguard business transactions on the Web,

Insurance, Virgin and Waterstone s, which have launched Internet trading sites see little benefit ...

INTERACTIVE: BEHIND THE HYPE/PROFILING INTERNET USERS: Yahoo’s findings prove surfers have a life outside the Net - A survey by Yahoo Europe shows that Netties use the medium to get away from the screen

Sharpe, says. It s probably a better place to sell insurance to business people than music to kids ...

ADLAND’S UNSUNG HEROINES: As new technology plays a bigger part in agencies, the larger shops are reviewing the secretary’s role. What effect is this having on agency life?

. This is particularly true of secretaries, who see it as more lively than working in insurance or law. It was always ...

INTERACTIVE: Exchange and Mart

. Maybe not. But quite why the car insurance companies aren t all over this site like a rash is beyond ...

Live Issue/Digital TV: The digital revolution takes another step forward

to check account balances, transfer funds, order statements and pay bills. Loans, insurance and credit ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.