to remove filtersTHE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER PRESS
18 Dec 1997
A traditional tactic in the critical illness insurance market, which is concerned with life ...
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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FINANCIAL SERVICES
18 Dec 1997
WINNER Client: Ecclesiastical Insurance Group Agency: Target Advertising ... that insurance companies shun the youth market as a whole. Ecclesiastical Insurance, keen to avoid a head-on crash with the big motor insurers, decided to focus on young women drivers, with a Just for Girls ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER TELEMARKETING
18 Dec 1997
leaflets. THIRD CIGNA s personal accident insurance is sold through affinity group ...
CAREERS: DM’s poaching leads to trouble - A review of human resources practices carried out by the Direct Marketing Association indicates some worrying trends in the rapidly growing DM sector. Jane Bainbridge reports
11 Dec 1997 | by JANE BAINBRIDGE
perk; 60% offer health insurance and over 50% provide death in service cover. But when it comes ...
Orange sets up loyalty scheme
13 Nov 1997 | by LISA CAMPBELL
minutes free Talk Time. Other rewards include Orange accessories and ski travel insurance ...
DIRECT MARKETING: BUILDING A COHERENT BRAND - Direct response might be shunned in some quarters but should be seen as a vital piece of the advertising package, Tim Woolgar says
10 Oct 1997 | by TIM WOOLGAR
. Likewise, with direct response, you can cut out the middleman as with the insurance market ... . Direct Line insurance is the most well-known direct response brand. According to a recent NOP survey ... as Royal Bank Insurance, the service became Direct Line in 1990 and has blazed a trail in direct ...
ADVERTISING & PROMOTION: Liberty goes west
25 Sep 1997 | by DRAYTON BIRD who runs the Drayton Bird
Insurance company Liberty Risk Services is launching a business-to-business direct marketing...Insurance company Liberty Risk Services is launching a business-to-business direct marketing campaign, through Bristol-based WWAV West, which won the account in a competitive pitch. The campaign will include direct mail and business inserts. ...
ADVERTISING & PROMOTION: DIRECT MARKETING - ROYAL SUN ALLIANCE
11 Sep 1997 | by HARRIET MARSH
: Undisclosed The Brief Royal Insurance and Sun Alliance merged last year and since ... customers from Royal Insurance Direct, The Insurance Service and Sun Alliance Connections with the new ... offered customers a pounds 40 discount voucher when taking out either home, car or medical insurance ...
Legal & General shaken by exits
17 Jul 1997 | by PATRICK BARRETT
days before they were to complete a review of the insurer s pounds 15m centralised media buying ... . Knight, a high-flyer who was previously managing director of general insurance at Legal s marketing ... was responsible for the direct marketing of mortgages, insurance, health insurance and the group s new banking ...
Is DRTV ringing the right bells? - More advertisers are beginning to include telephone numbers in their TV ads in an effort to gain quicker and stronger responses from their customers. But how positive is viewer response?
12 Jun 1997 | by JANE BAINBRIDGE
, followed by Tango on 6% and Churchill Insurance s nodding dog on 5%. In line with Britvic ... , and the way that the viewers can get a quote is on the telephone. Insurance is bought once a year ... 12% Tango 6% Churchill Insurance ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
